Snooki At CES: “Jersey Shore” Star Combines Tech, AccessoriesBy: Amanda Crum - January 10, 2013
Snooki, a.k.a Nicole Polizzi, has her hands full these days. Between the reality show that made her famous, the spinoff reality show she stars in with bestie Jenni “JWoww” Farley, and being a new mom, her plate is most certainly full. But she’s not been content with that; the diminutive Jersey native has also been working on expanding her brand, which includes everything from perfume to slippers. Now, she’s combined electronics with her signature style, which is mostly made up of leopard print and sparkly things.
Her new line, which she debuted at the Consumer Electronics Show recently, includes a landline phone, a phone which can be plugged into an iPhone, a pair of headphones that attach to a girly headband, and another pair which sport feathery earrings. She’s also working on cases for iPhones and iPads. Her goal was to put together fashion and technology, because everything she’s seen on the market so far doesn’t do the combination justice.
“I have always been into music and technology, but I feel like nothing is fashion accessible and nothing is cute,” she said.
The new line will be available in stores later this year.