Last week, when Facebook announced that it sees over eight billion video views per day, you likely said well, that's a hell of a lot of video views. And you'd be right, it is.
But here's a number that's even more surprising. Ephemeral messaging app Snapchat is reportedly seeing six billion video views per day, according to sources quoted by Financial Times.
The company reported around two billion back in May, so in just a half a year Snapchat has tripled its video views.
And advertisers are surely taking notice.
Last week, Snapchat updated its terms to give itself “worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed).”
We pointed out that this language is certainly nothing new in the industry, as apps like Facebook and Instagram basically say the same thing in their terms. It’s also not that different from how the terms read before the update.
Snapchat added the word “store” when it comes to your content, and that sent users up in arms.
Now, hearing the internet clamor, Snapchat decided to clarify its actions.
But users are clearly flocking to Snapchat, as it often provides a more immediate feel and certainly less permanence that Facebook, Twitter, or Instagram. And with six billion video views per day, ad spend on Snapchat is likely to explode.