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Smartphone Users Now Account for Most Mobile Browser and App Users

comScore Looks at Smartphone App and Browser Usage

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New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States. 

The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. 

According to comScore, 75.6 million subscribers 13 and older downloaded apps in August. Smartphone users represented 60.6%, up from 43.6% the previous year.  80.8 million mobile subscribers used their browser, with smartphone subscribers comprising 55.5%, up from 41.4 % last year.

Smartphone vs Nonsmartphone usage

"That Smartphone owners now represent the majority of the U.S. mobile audience accessing downloaded applications and browsers represents a watershed moment in the industry,” said comScore SVP of mobile, Mark Donovan. "Although Smartphones still make up less than a quarter of the U.S. mobile market, they are generating the lion’s share of mobile content consumption. With Smartphones’ share of the pie destined to get greater over time, marketers and content providers should begin to shift their focus towards developing with primarily these devices in mind."

The firm also revealed some interesting stats about demographic. For example, males accounted for 56% of smarphone subscribers, with females accounting for 44% (naturally). 29.2% were between the ages of 25 and 34 (the largest age demographic). 

Smartphone Users Now Account for Most Mobile Browser and App Users
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