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Smartphone Shopping Relative to Type of Store

    May 14, 2012
    Mike Fossum
    Comments are off for this post.

Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out their item on their smartphone, and completed the purchase in-store, and 37% said they researched their item on their phone, and bought it online. Shoppers have come to expect a more integrating retail experience, with physical and online storefronts merged.

A new Neilsen study delves deeper into how consumers are using their smartphones while shopping, relative to certain types of stores:

smrtphone shopping

First off, it would appear that very few smartphone users access product reviews online while shopping in dollar (3%) and convenience stores (7%), though 73% will look up an item when browsing in an electronics store. While only 14% of shoppers look up products during a grocery store visit, 41% access online coupons. Online coupons are also popular in department and clothing stores, at 41 and 39% respectively. When it comes to scanning QR codes for product details, 57% of electronics stores note this shopping activity. QR codes are also popular in department stores (36%) and mass merchandisers (31%). Not many consumers use their mobile devices to enhance their convenience store shopping experience, with only 7% looking up product reviews.


  • http://FreeCouponSteals.com Pete

    Wow I had no idea so many people use smartphones more often while in electronics stores. The irony!

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