Quantcast

Smartphone Shopping Relative to Type of Store

Electronics retailers see the most mobile use

Get the WebProNews Newsletter:
[ Business]

Consumers are using mobile devices more and more to help command the points of purchase while shopping online or in-store. During the most recent holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out their item on their smartphone, and completed the purchase in-store, and 37% said they researched their item on their phone, and bought it online. Shoppers have come to expect a more integrating retail experience, with physical and online storefronts merged.

A new Neilsen study delves deeper into how consumers are using their smartphones while shopping, relative to certain types of stores:

smrtphone shopping

First off, it would appear that very few smartphone users access product reviews online while shopping in dollar (3%) and convenience stores (7%), though 73% will look up an item when browsing in an electronics store. While only 14% of shoppers look up products during a grocery store visit, 41% access online coupons. Online coupons are also popular in department and clothing stores, at 41 and 39% respectively. When it comes to scanning QR codes for product details, 57% of electronics stores note this shopping activity. QR codes are also popular in department stores (36%) and mass merchandisers (31%). Not many consumers use their mobile devices to enhance their convenience store shopping experience, with only 7% looking up product reviews.

Smartphone Shopping Relative to Type of Store
Top Rated White Papers and Resources
  • http://FreeCouponSteals.com Pete

    Wow I had no idea so many people use smartphones more often while in electronics stores. The irony!

  • darrylridings

    This past week the TLC network premiered a new series called Extreme Couponing. It has drawn a great deal of controversy across the internet. one smart source for coupon is Printapons check it out

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom