Skype’s New Conversation Ads Start Appearing TodayBy: Drew Bowling - June 13, 2012
Hopefully you remember the faces of the people you are close enough to Skype with. Why else would you Skype with someone in the first place, right?
Well, remember those fellow Skype users’ faces well enough that you won’t forget what they look like when Skype begins to roll out its Conversation Ads, which will start appearing today. The ads will be appearing in the calling windows of Skype users who neither have Skype Credit or a subscription whenever they’re making one-to-one audio calls using Skype for Windows. As you can see in the example provided by Skype in the lead image of this article, the ads will temporary fill in the space where you would normally see the face of your Skype partner.
While the idea of ads popping up during your conversation with your distant, dearly ones, Skype is putting a positive spin on it in hopes of stalling your judgment:
While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.
Not to be presumptuous, but I imagine the only conversation these ads will stimulate between interlocutors are the same conversations that unwanted ads always stimulate: complaining about ads. Then again, if you’re one of the ones that would rather not pay for a service, that service has got to be paid for somehow. At any rate, Skype assures users that the quality of the calls will remain the same and you won’t be interrupted by any commercial jingles since all the ads will be silent.
If you’re a marketer looking to take advantage of the new tool, Skype says that the conversation ads will be available for purchase in 55 markets where Skype is available.
So, Skype users, maybe now is the time to start considering giving credit to a good idea and pay up a little bit of money so as to not see the conversation ads in place of your Skype chatters?