Should Google Buy Twitter, Yahoo Merge with AOL?

By: Chris Crum - October 1, 2010

There is a lot of talk going on about what should or shouldn’t happen among prominent Internet companies (as opposed to what actually is happening). For example, a lot of people have been saying Google should buy Twitter. In many ways, such move would make a great deal of sense for Google, who is looking to up the ante on the social front. Twitter combined with YouTube would be huge for such an initiative. John Battelle makes a case for why this is pretty unlikely though.

He says Twitter won’t sell, and that they’re in it for the "immortality", not the money. He writes:

Those who decide whether Twitter goes to Google pretty much come down to a handful of folks: Founders Evan Williams, Jack Dorsey, and Biz Stone, with COO Dick Costolo and Twitter’s investors and other Board members (Fred Wilson, Peter Fenton, and Bijan Sabet). I know most of these guys well enough to say this with confidence: They don’t want to sell, and even more importantly, they don’t need to.

Now, sure, Google can write a ridiculous check, and perhaps, that might sway the key folks (management). But I doubt it. Why? Because nearly all of them have already sold a company to Google – Blogger (Evan and Biz) or Feeedburner (Dick). And, well, they didn’t stick around, did they?

He also says Google won’t buy Twitter because Google’s learning to be patient. 

Let's make a deal!According to a post from Michael Arrington, Yahoo might as well be dead (and is "the ugly girl at the dance"), because nobody wants to do deals with them. By nobody, we mean Yelp and Foursquare. In reality, Yahoo is far from dead, and they do continue to make strategic deals with other companies. A certain search and advertising deal with Microsoft comes to mind. He’s certainly not wrong in that the company has its problems, but it might be a little premature to write its epitaph. Yahoo still has millions of users. 

Should AOL and Yahoo merge? Henry Blodget at Silicon Alley Insider makes another interesting case for why the two "struggling Internet giants" should (and says "Big Investors" are calling for it). 

Among the reasons he gives are that the two companies run very similar businesses with various similar products. "Yahoo and AOL are both basically media companies," he writes. "They both use technology extensively, but their core competency is producing content to attract an audience and then selling display ads against that audience. They also both operate duplicative mail, instant-messaging, sports, finance, news, maps, and other services, all of which currently compete with each other. That is senseless.  By combining, Yahoo and AOL would achieve greater scale and reduce duplication."

What are your thoughts on these topics? Would you like to see Google buy Twitter? Yahoo merge with AOL? Share your thoughts

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Guest

    Funny how the same people who bitch about media consolidation seem to view Internet company consolidation differently. I think it’s just as bad.

    So in response to these hypothetical scenarios, “No, no, and NO!”

  • Guest

    Kind of a stupid hypothetical, since in many ways Yahoo has already merged with Microsoft on Bing. I don’t see what they would gain from merging with AOL.

    And on the subject of AOL, they are no stranger to disastrous mergers.

  • VizFact

    Yahoos problem is that its properties are jumbled together, and Google Problem is that the 3 or 4 social networking platforms they have, are not integrated into to each other on a user friendly and seamless basis.

    Yahoo will be fine if the simplify.

    No more mergers, seems like in ten years they will all be one company.

  • Guest

    Being a long time yahoo user I would not like it yahoo has enough content already it just needs to improve what it has already like yahoo radio on android and bring back it’s music player with the ability to download music maybe in the long turn come out with its own cell phone

  • Harris David

    I do not know why twitter guys are going to sell it to Google. What is the reason for that, is it true. More oven now every one looks on Twitter as it has adorned a good position in social networking and there is no need to sell it to Google.

  • Guest


  • Joe

    At first when I read this article I immediately thought how cool would it be if someone were to start a Tech Fantasy Team like they do with football. This week Yahoo and Google team up but then Yahoo gets traded to Facebook and Microsoft joins the Google team. Not sure how it would play out but it would be entertaining!


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