‘Ship My Pants’ Ad Seems To Be Working For Kmart

By: Chris Crum - April 16, 2013

Earlier this week, we looked at a new Kmart ad entitled, “Ship My Pants”. It pretty much came out of left-field. I don’t think anyone would’ve expected an ad like this from Kmart, and perhaps that’s the point. If you haven’t seen it yet, take a moment:

Done? Go ahead, watch it again.

Yeah, that Kmart ad has almost ten million YouTube views. Ten MILLION. A Kmart ad. It hasn’t even been up a week yet.

Naturally, it’s generating a lot of buzz in social media. Here are some recent tweets (about 30 more have come in since I started writing this a few minutes ago):

Kmart itself seems to be having a blast with it:

Whether all of the social buzz leads to more people going to Kmart and having things shipped remains to be seen.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Rayleigh

    I LOVE this commercial…I had to watch it twice it was so funny. VERY VERY CLEVER of the advertising agency that thought of this! LOL

  • http://www.soniseo.com Soni Sharma

    Not so funny…