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‘Ship My Pants’ Ad Seems To Be Working For Kmart

    April 16, 2013
    Chris Crum
    Comments are off for this post.

Earlier this week, we looked at a new Kmart ad entitled, “Ship My Pants”. It pretty much came out of left-field. I don’t think anyone would’ve expected an ad like this from Kmart, and perhaps that’s the point. If you haven’t seen it yet, take a moment:

Done? Go ahead, watch it again.

Yeah, that Kmart ad has almost ten million YouTube views. Ten MILLION. A Kmart ad. It hasn’t even been up a week yet.

Naturally, it’s generating a lot of buzz in social media. Here are some recent tweets (about 30 more have come in since I started writing this a few minutes ago):









Kmart itself seems to be having a blast with it:




Whether all of the social buzz leads to more people going to Kmart and having things shipped remains to be seen.

  • Rayleigh

    I LOVE this commercial…I had to watch it twice it was so funny. VERY VERY CLEVER of the advertising agency that thought of this! LOL

  • http://www.soniseo.com Soni Sharma

    Not so funny…