Sheryl Sandberg Sees India as Facebook’s Next MarketBy: Brian Powell - July 3, 2014
Things for Sheryl Sandberg, Chief Operating Officer (COO) of Facebook, have not been going well as of late. Recently, it was revealed that Facebook had run an emotion experiment affecting some 700,000 users – all done without the consent of the users themselves. While Sandberg somewhat apologized for and excused the actions of the Facebook researchers (essentially boiling it down to a common business practice), she has yet to save face for the actions of her company. Perhaps this gaffe makes it all the more important that Sandberg cement Facebook’s status in India.
Currently, India is the second largest market for Facebook users, with over 100 million Indians having an account. Not only are the citizens of India involved with the social media site, but also the politicians. Prime Minister Narendra Modi currently ranks as the world’s second most politician on Facebook with more than 18 million followers, still some 23 million behind President Obama.
With so many people using Facebook in India, it only makes sense to search for new growth in a country with over one billion inhabitants. Luckily for Facebook, Sandberg spent two years of her early career in India working for the World Bank, an experience which has definitely aided her in her navigation of Indian culture.
Earlier today, Sandberg met up with Prime Minister Modi so that the two could talk future investment from Facebook and how the social media site can help one of the fastest growing economies in the world.