Share The Story Of Your First Car With Subaru

By: Shawn Hess - February 24, 2012

Hopefully all of us remember our first car, if not, you may have some better stories to tell than the rest of us. Either way, thinking about your first ride usually brings back some interesting memories. And for many, it occupies a special place in our hearts…. no matter how much of a P.O.S it was. Subaru is hoping you’ll share those memories and invite others to share them too.

Alan Bethke, Director of Marketing Communications at Subaru North America explains some about their new site, FirstCarStory.Com:

“Everyone loved their first car, no matter how bad, beat up, or borrowed. That first car became a new chapter in life or a ticket to freedom and first car stories are often the most memorable stories we have,”

“The First Car Story campaign provides a creative outlet for reliving those unique, funny, unforgettable car experiences anyone who had a first car can relate to.”

Basically, Subaru has designed software that lets you recreate your first car, and bring it to life with key words and phases that you input. The finished product is an animated experience of your first car and a particular adventure you had in it. You can share the experience with friends via Twitter, email, or Facebook.

Bethke elaborates on the ‘first car’ experience and how it ties to current Subaru models and brand promotion:

“First car stories are really about loving a car and how it helped you live your life. The crux is that first cars are rarely dream cars; most didn’t last and some even let their owners down,”

“At Subaru we know the importance of having a car you can rely on, one that helps you lead a better, fuller life. The all-new 2012 Subaru Impreza is the best, ‘first new car’ choice. What better way to launch Impreza than to tap into those first car emotions by introducing it as the love that really lasts.”

So obviously, it is a marketing ploy, but I think Subaru hit on something powerful with this one. Nothing can fuel an impulse buy like nostalgic feelings from the past. I don’t really understand how that can translates into me buying a new Impreza, unless the Impreza is somehow a modern day remanufactured version of a Mercury Topaz.

I’m willing to go as high as five hundred bucks! Thank you Subaru.

About the Author

Shawn HessShawn Hess is a staff writer for WebProNews and an expert procrastinator. Follow Shawn on Twitter, on StumbleUpon, and .

View all posts by Shawn Hess
  • Adele Audet

    First car…..was from my grandmother. It was a 1955 New Yorker with huge fins, bench seats that could hold 4 or 5 people depending on weight and a push button automatic transmission. We called it Sherman like the tank.

  • Marissa Marinoff

    My first song memory was when I was 16 and just got my license. That was the same year the Missy Elliot’s, I Can’t Stand The Rain, came out. I drove a soft top Jeep Wrangler, so when it got to the part “Beep, Beep, who got the keys to the Jeep? Vrooom…” I felt like the Queen of the road~ Never will forget that… I wish I still had that Jeep! One day I will own a Jeep Wrangler again. This time it will be green with a black top, Rasta pin stripe fabric interior :) Ahh… A girl can dream can’t she? Marissa

  • Ryan Morehart

    My first car was a 94 Honda Civic, Four door automatic family car. It had fadded paint on the roof and half bald tires. I spent six hours the first day the keys were handed to me cleaning it from inside out. It looked brand new again by the time I was done with it :) I ended up removing the stock radio system in it and putting my own after market system in it cause thats the only thing the car had going for it! I had this car for about a year and one icy day I slid into a ditch and messed up the whole front end. The hood no longer shut all the way, the bumper was gone and the passenger fender was smashed. I drove it home out of the ditch that day and with the power steering pully making noise all the way, it mad it back like a champ. After getting a new bumper and fender and fixing the pully I was on the road again! It drove like there was nothing wrong with it until the radiator decided to leak. Replaced the radiator and never again had a problem with the car again. So now I had fun with the car. Considering it was totalled now, I painted it with Krylon spray paint from Wal Mart flat black, then added a white Skull with cross swords on the hood! My friends and I ended up naming it the Honda Whip. This was by far a great first car just because of all the fun memories ive had in it. Through out all of the abuse the car had to take from me being the first car it never gave out and never gave me any problems! I loved my first car!

  • Karin

    my first car was a little fiat. i went to my boyfriends house with it and he and his brothers and garage full of friends took it apart like a toy. Seats tires wheels etc. Looking back it was funny and when they put t back together it ran better then before.

  • Mike Hamilton

    I had a beautiful 1991 Subaru loyale with 4 wheel drive it was amazing. Transmission went so I bought a 1992 Subaru legacy 5 speed with 216k miles n it runs gr8. I LOVE SUBARUS. I HAD the legacy for a couple yrs now n all I put in it was a clutch cable.