Has SEO Peaked?

Will SEO Become Less of a Priority?

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Richard J. Tofel at Nieman Lab posted an interesting article, saying that, “someday, the sun will set on SEO,” and that “the business of news will be better for it.”

Will the sun set on SEO? Tell us what you think.

To sum up a lengthy post (at least my interpretation of it), the point Tofel makes is that publishers are abusing search to get views (nothing new there), and the news industry is suffering for it, but with Google taking stronger action, SEO tactics might fall by the wayside.

He does make some interesting points. For example, “The Huffington Post/AOL deal may mark something of a watershed in this progression,” he writes. “Much of the $300-million-plus in value HuffPo has built has been in playing very smartly by the SEO rules of the first decade of this century. But if it is true that most entrepreneurs sell out near the top, and it is, then perhaps we have just been sent a signal by one of its masters that the dark arts of SEO have peaked and that the century’s second decade will see them fade, perhaps into near nothingness by the third decade. In other words, it seems increasingly likely that, when the history of this era is written, SEO will turn out to have been a transitional phenomenon.”

He also refers to Google’s recent crackdown (Panda update) on low quality content as a “small step in an inevitable direction, with the direction being the sunset of SEO.”

Google’s Panda Update did make it pretty clear that quality content is more of a focus than ever before, as many sites felt its wrath. Google’s search results still have quality issues, and probably always will. It’s not perfect, and Google would no doubt be the first to acknowledge that. That’s why Google’s engineers always have their work cut out for them, keeping up with new tactics (and old ones that still work) employed by site-owners to get their content moved up in the rankings. Google has even said that its current algorithm can still be gamed. You can still optimize.

Google, of course encourages many white hat optimization tactics – those which help it index the content more efficiently, and provide a better user experience. It is the black and even “gray” hat stuff, I think, that Tofel is mostly referring to. He does say “the dark arts of SEO.”

A tactic’s placement on the gray scale, will vary, depending on who you talk to anyway. The Panda update should be considered a call-to-action to not rely totally on Google for web traffic. Smart site-owners have always known this, but sometimes (to quote Cinderalla), “you don’t know what you got, ’til it’s gone.” That goes for web traffic.

We’re seeing a large trend of publishers trying to put a great deal more emphasis on social channels to decrease their dependence on Google. Meanwhile, social channels are also becoming go-to sources for finding a lot of types of information.

This is why getting social search right is so important. Google is trying, but so far failing. Don’t get me wrong, Google’s social search can be useful, and it is getting better, but as long as it doesn’t include Facebook data, it’s just not going to be as good as it otherwise could be – that is unless Facebook goes the way of MySpace, which is looking more and more unlikely at this point. Even then, however, it would still leave Google imperfect. There are still millions of people who use MySpace.

This is working in Bing’s favor. Bing has been doing more with Facebook data, but it has the challenge of winning over users – a challenge that isn’t as difficult for Google at this point, and there are still plenty of areas where Google simply offers a good user experience. Social isn’t everything. But it is is very important.

This is also why Facebook itself could eventually make a huge splash in the search space, if it chose to do so. The social network seems to be taking on just about every other industry (now movie rental). Why not search? We discussed this in more detail here.


Facebook Search Update Separates Categories

Every time the “is SEO dead?” conversation comes up, which is fairly often, the general consensus, is ordinarily along the lines of “no, it’s just changing.” I think that still holds true. Even as social grows more important, search will always have its place, because users will always need to find something, and their friends will not always have the answers. Even if some friend does have the answer, they’ll have to find it – sometimes without starting a new conversation.

While the big brands battle with corporate politics and struggle to strike a perfect version of social search, other smaller companies are doing interesting things, building upon the big services we already use – companies like Greplin, Wajam, Backupify, etc.




Right now, users have options to enhance their own search experiences. These options will continue to improve. It will be interesting to see if the big players can take these types of things mainstream, and make them the normal search experience for the average user.

As far as SEO peaking, I’m going to go with the usual, “it’s just continuing to evolve” conclusion.

What do you think? Comment here.

Has SEO Peaked?
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  • http://www.rjdinternational.com RJD International

    Social and Search will never cross or trample one another. You turn to friends for opinions and search for research. Simple as that.

    And this whole Facebook taking over Google is dumb. The only reason people login to Facebook is to be entertained. Facebook is for entertainment, and Google is for research.

    Also SEO going to the sunset because of Panda update? If anything it makes SEO that more important. No longer can anybody just throw out simple trash to bump up their rankings.

    • http://www.webpronews.com/ Chris Crum

      “The only reason people login to Facebook is to be entertained…”

      Maybe some people. Some use it for news, obtaining info, and for a growing amount of other things. Tell the guy in Egypt that named his kid “Facebook” that it’s only for entertainment.

      Besides, I don’t think it will replace Google, at least not any time in the foreseeable future, but it could lead to more people simply using Facebook instead of Google for some queries – particularly if Facebook places more emphasis on search, and if Google doesn’t tap into Facebook data. When friends’ opinions matter to you, Facebook is a pretty rich sources of information.

    • http://kercommunications.com Nick

      I guess you didn’t hear about Egypt, though relatively peaceful revolutions that start on social media are pretty entertaining, now that I think of it. Then there is the high percentage of internet users that now don’t really bother using the web outside of facebook unless a friend, or friend of a friend recommended it.

    • STR82U

      I don’t agree. How much are users using Facebook’s site search to search for natural phrases now? If they were to add a Google custom search box it would take away many users reasons for leaving the Facebook site and allow them to promote the sites that are linked on any given page (and that’s just copying and pasting the code)

  • http://www.brickmarketing.com/search-engine-optimization-firm.htm Nick Stamouli

    Our definition of SEO may change, but I don’t think it will ever truly die. Social search is just a new branch of SEO to be incorporated into existing campaigns. Good content deserves to rank ahead of spammy, low-quality content, but sometimes it needs help to do that. As long as people are trying to game the system, sites need to invest in white hat SEO to make sure they stick around for the long haul.

    • http://www.webpronews.com/ Chris Crum

      Social is a key signal in determining quality.

  • http://www.onthegosolutions.com Dovid Feldman


    Don’t know the exact stats, but doesn’t it seem fairly obvious that people go to facebook to interact with people, and go to google to find something (including product & news)? Until people start searching facebook for their next laptop or cellphone, SEO is as relevant as ever.

    Regarding the “guy in Egypt” – you prove the point. The upheaval and riots depended on facebook for exactly what it was intended for – to interact, inform & organize groups of people (social interaction albeit not for entertainment). Besides, I know a girl whose father named her Mercedes. Doesn’t make it anything more than a car because somebody chose to name a kid after it!

    • http://www.webpronews.com/ Chris Crum

      I think there are probably a lot of people tapping their Facebook friends to find out what laptops and phones they like as well as opinions/recommendations on many other products/businesses. They also look for businesses on Facebook. Perhaps not all Facebook users so much, but many do. As Facebook implants its tentacles into more and more industries, people will have more and more ways to use Facebook.

    • John Skuja

      The car “Mercedes” was named after the daughter of Austrian businessman, Emil Jellinek, who helped develop the Daimler-Benz automobiles and began selling them. On June 23, 1902, ‘Mercédès’ was lodged as the trade name and this was legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mercedes, commenting that “this is probably the first time a father has taken his daughter’s name.”

      I wonder if the originators of FaceBook named it after their daughter “Face”?

      We used to name things after people, not people after things!

  • http://www.txinsurancepro.com David Berry

    If the search engines are getting smarter, then good riddens. The only companies ahead of my results locally are SEO Content Garbage sites. Look out #3 of 6,000,000, her comes #1!

  • http://blog.webpro.in Bharati Ahuja

    SEO will remain alive as long as people use search engines to search for quality information for the quest of knowledge.

    As the web has evolved and the netizens who were searching individually on search engines and were busy getting their websites and web presence developed in the last decade have suddenly flocked the social media sites for sharing info. and gaining more knowledge by interacting with each other as being social is inherent to human nature.

    As the page rank concept emphasizing the value of inbound links got misused the search engines whose algorithms are always influenced by user behavior were quick enough to integrate the social media metrics and results so that the quality of the SERPs could be improved.

    SEO remains the same it has always meant to make a website be found for what the searcher is searching for on the search engines, if your website offers that product or service.

    The ranking factors will keep on varying with time as the SERPs quality has to be retained by the search engines.

    Hence, SEO is not dead but has matured, evolved and now demands a quality web presence along with a quality website so that the overall value is added to the web and the search engines. It has not reached the peak in fact it has just started to gain its true place on the online marketing scenario and this transition period will separate the grain from the shaff from the SEO field and also the search engines will be compelled to work on quality if they want to retain the true character of organic search which gives them their true identity.

    Hence, it is a positive evolution which will lead to a quality revolution of the world wide web.

  • http://www.richardfelstead.com Richard Felstead

    I think Bharati Ahuja has summed up my own thoughts on SEO at this moment in time very well. But I agree with Chris that Facebook is now a major alternative to Google, and that’s not because it’s doing something completely different and therefore doesn’t matter in relation to SEO. Facebook is becoming a critical means of differentiating one individual’s or company’s products from another; it can help build trust between buyers and sellers because of social interaction. It really is creating a sea change – and the issues with every new Google algorithm update increase the number of Facebook users (INMHO).

  • http://www.tomorrowsonlinemarketing.com Wayne Boesiger

    I don’t think SEO is going anywhere, especially with the increased competition brought on by local businesses. I think local optimization and good content publishing (legitimate SEM)is here to stay. That said, I agree about true black hat SEO. We practice White Hat and do just fine. We also encourage our clients to have a true social media strategy, as Facebook (and up and coming sites such as Path.com) will become more and more important

    Our searching habits will keep SEO valid for the next 20 years or so. However, those of us who do this for a living applaud Google’s moves. It makes things a little harder. However, if you are a professional who studies this art, you will be fine!

  • Bo

    I think that SEO is going to change into just a regular guideline for building your site the right way and making it customer/visitor focused. Just like it should be.

  • John Skuja

    I think that we have to distinguish the different approaches to SEO. Black Hat and Grey Hat are going away, and that is a good thing, because, as I read in a post elsewhere yesterday, people are getting high rankings for sites that do not belong in the search they are being found in, “Black Hat” stuff. But true SEO, developing good content before the site is built, and using keywords in an intelligent way to get a site ranked highly because the content is relevant to the keywords used will never go away. As a newcomer to the SEO field, I find my greatest value in working with web developers prior to a site being built. Doing extensive keyword research and market study so that the organic search rankings come naturally. Article marketing with relevant unique content, and video. All to establish trust and confidence in visitors to a landing page. All Google has done is clean the hucksters out of the business.. Good on em!

    • Bob

      Blackhat and Greyhat are not “going away.”

      Google still can’t distinguish is a link was “naturally” created by a website owner or a bot.

      You can buy facebook accounts and create fake conversations about your product.

      I think the new algorithm gives extra value to links from established, older sites. But unfortunately, links from smaller, newer, but honest sites are seen with suspicion because of the number of blackhat sites of the same size and age.

      This makes the search engine slower to promote new, fresh content and sites.

  • http://www.shapeable.com Sean Mithcell

    The day SEO is over is the day that the algo’s only reward Fortune 500 companies in the SERPS. Until then it’s still a playing field for people and businesses that need to get found. And yes, the game has elevated with the Farmer update devaluing content farms and Social Media’s role in an effective overall online marketing strategy. I think it’s a grand opportunity when major shifts happen, so those seriously engaged in their marketing and reap the benefits of those sleeping at the wheel.

  • http://www.cyprusprop.com Andrew Sharpe

    Some how I do not see page 1 ranking being a thing of the past any time soon, its value is immense and as we all know – greatly sought after.

    SEO will always be required, no matter what Facebook achieves.

    Moreover, the Panda update is about what, professionalism and stopping the Spam.

    Facebook is about social, which is great and has its place. The main concern for social ‘Twitter Facebook etc’ is that it remains social.

    Presently social, is anything but social and verges on Spam through to professionalism and way off being anything close to Social. Therefore, social networks may have a little in-house ‘Panda’ type cleaning up to do any time soon.

    SEO, Google (Search Engines) and social media (Twitter Faccebook etc), all have their place and I do not see any one of them being faded out, forgotten, replaced or miss placed as their volume is greater than any individual mass.

    Today, volume is king.

  • James

    No it’s not dead, because there are whole bunch of people who can’t grasp how it actually works. It is alive and well, just not very popular right now.

    • James

      Additonally, (after reading over the thread)… Social is threat to SEO in the sense that many Social types don’t understand SEO at all.

      If we stepped back 5 years, and everyone was on myspace preaching the merits of myspace page optimization, what were would all those people who had a fundamental stake in web property be?

      So the lack of social compatibility with search in many instances in the long term threatens Social.

      I think this is where Twitter will win in the long run, after hearing about the weight Twitter links carry.

      That being said, there is a large eco-system in many social networks, and do have short term value.

  • http://www.debtsolution-strategies.com carddebtguy

    Maybe Google will just do our thinking for us

    • http://www.ehotsale.com Wholesale

      Facebook vs. Google: The Battle for Social Search! Google relies on Search. Facebook relies on Social. And this is where things start to get interesting. Social media Marketing and SEO support each other and are inevitably linked to a successful Internet marketing campaign.

  • http://www.pacific101.com Sandy

    Oh my gosh, are you really this naive? Panda was about “quality content”?? Oh yeah, because wiki and about and expedia and tripadvisor have such “quality” that no individual web site owner could possibly match. lol. No dear. It’s quite simple, pay to play. And if you’re never going to be much of a payer, then why in the world would Google want to play with you. I swear the biggest problem is in this country is people’s gullibility of corporate propaganda. Google Is Not Your Friend. Never has been.

    • Cory Kalber

      Really?….Really? Pay to Play? It’s all about organic searches for me, I guarantee 9 out of 10 people who use Google completely bypass those Pay sites….why? Because they have PAID to be number one. The majority of people are also wising up to the fact that those big sites like About, Wiki and so on probably don’t hold the content that they are looking for. I don’t mind ever being listed under those sites because I am confidant that not many people will visit them. Same goes for DexKnows, MerchantCircle ect….

  • http://kercommunications.com Nick Ker

    I would say that “bad” black/grey hat SEO has destroyed itself and has soured much of the public’s opinion of the quality of Google searches. Kind of like how email spam really took the wind out of legitimate email marketing’s sails.
    Granted, most of my friends are tech-savvy, but I know plenty of people who don’t even look at the top 3 or 4 results in google searches unless it is obvious that it is exactly what they were looking for like a brand name. (Note to self, all future SEO efforts should target postion #5).

    But don’t worry, the black hat SEO scammers are already creeping into social media. I got a spam DM in twitter today claiming that they would tweet a link to my site thousands of times a day, sell me thousands of followers and that all this would guarantee #1 google spot. Sheesh!

  • http://www.tyloon.com/index.php?lang=en_US Juan

    It will set on (monolingual) SEO and will raise on Multilingual SEO, it seems that many don’t understand yet that the internet is a global media, market, you name it, etc. why limit SEO to one language when there are millions searching online in Spanish and…Chinese! come on Chris you understand what I mean…be the first one to discuss multilingual SEO…gracias

  • http://www.speedoflightenterprises.com Max Keele

    More worrisome to me is Google Chrome’s new extension that allows searchers to block domains from their future search results. If this catches on with the other engines, this could get dicey for SEOs. Meaning that if your content is not spot-on, useful, relevant, and current, you could wind up with severe traffic evaporation, no matter where your keywords rank.

  • ThePretzelHead on Twitter

    THings are improving for the sincere when it comes to search. My work for my brother’s simple “just the facts” has no trickery. The last two months without any changes has seen the site climb and climb.

    SEO is just entering the teen years. Much transformation and maneuvering to come-but those of us who believe the little guys will win out in the end are probably delusional.

  • http://optinlearningcenter.com terry h

    I have taught Internet Marketing at Scottsdale Community college since 1999 and have predicted seo would die by 2114. I also predicted the growth of Internet Community and social media since 1999. SEO works, sort of (because a lot of people make money off of it} but it is inferior to the developing field of social media.

  • Cory Kalber

    I too don’t believe that SEO will truly “die”. I do feel that there will be a major crackdown on those who tend to “cheat” the system. If you take the necessary actions to place into your site the content that your client-ell WANTS to see then I believe you will reap the rewards of that smart decision. When SEO is brought up in my conversations I like to tell people that if it feels like you are doing something wrong or trying to “cheat” the system that more than likely it will catch up with you and your time and money will all be a waste.

    Content, Content, Content….make it relevant to what your offering and helpful to those just looking for a professionals opinion and I believe all will be well.

  • http://www.liveambitions.com Steve

    Quality over quantity.

    • Adsense Publisher

      However quality and quantity is what we’re up against now. Do you think the content farms are going to just lie down and give up?

  • http://www.topsy.com Eddie Smith

    Hi Chris, Eddie Smith here with Topsy Labs.
    I think SEO will continue to be important, but with changed rules. And, folks will figure out how to play within these revised rules.
    But, I do think social is becoming much more important, and I do believe a new discipline, let’s call it Social Media Optimization (SMO) is evolving. Just as SEO focuses on measuring, monitoring and influencing page citation methods to increase traffic, SMO will focus on doing the same but for social media channels, with people providing ranked signal instead of pages.
    Specifically, this means understanding what links on your domain are resonating within the social web, identifying who the key influencers are for those links/topics/domains, and executing programs to increase the exposure of your links & topics withing the social web.
    Let’s take webpronews.com as an example.
    Here are the top trending links from webpronews.com right now:
    You see the SXSW article is peaking right now and want to identify the top influencers for “sxsw” so you navigate here http://topsy.com/s/sxsw/expert to find out.
    Now, you message these top influencers, notifying them of your SXSW article so they reference it in their tweets, thus increasing traffic into your domain.
    This a simple example, but I think we’re going to be seeing lots more publishers and marketers increase these type of SMO efforts.

  • http://africanmangoe.com/ DK Fynn

    Hey…the Wajam CEO is from Montreal, where I am! Neat.

    As long as Google has their SEO guide, I don’t think the sun will set on SEO. Sure, it’ll evolve, and we now have to look at social, but I don’t think it’ll die or anything like that.

    Yes, tactics may come and go, but principles will stay the same, I think.

    Speaking about social, tomorrow, Facebook’s supposed to move to iFrames. That’ll be interesting.

  • http://woodlandsadagency.com Woodlands Ad Agency

    I’m not sure SEO is peaked – like you said, it’s changing and hopefully changing for the better.
    For SEO experts who are set in their ways and do not embrace change- SEO has peaked maybe.

  • http://www.seonorthamerica.com Tom Aikins

    This latest change by Google is a lot of bullshit. Does anyone really think that Google’s software can actually read text from a site and make a determination as to its relative quality vis a vis another site’s text? That’s ludicrous. As I say in my seminars, GOOGLE CAN’T READ. Why am I so sure of this? Because if they could read they wouldn’t need an algorithm, would they? Their stated goal is to give their users the best web experience and the best and most relevant information for a particular search phrase. So if they could read text they would simply pull up the page that had the best content for that phrase. But they can’t do that so they use a very imperfect algorithm that uses 200 or so factors that try to judge what page is better than another page that contains the same phrase. That’s why they can be gamed. If they could read then they couldn’t be gamed but they can’t so people can still manipulate the rankings using all of the tricks of the SEO trade. All this crap about getting rid of low-quality content is just that — crap. They’ve taken a ham-handed approach which is going to penalize some sites unnecessarily and let others off the hook. A spokesman for Demand Media said that their pages had been largely unaffected. That statement itself may have been crap but if not then one of the biggest offenders has not been affected (if you wonder how this could be true think about how much money Google makes from the Demand sites). Google can say what they want but the truth is that they don’t have nearly as much control over things as they let on and some day we may see that the emperor has no clothes.

  • http://cashcoach.net Jon

    I think you are absolutely correct in that the old ways of doing SEO are coming to an end, and they really need to. Backlinks have been abused so badly and have accounted for 90% of where a site ranks. Google is getting numerous complaints about spam sites ranking too well, and so they are really forced to take these drastic actions i.e. the Panda update. Glad to see your other post on Bing increasing it’s market share though. We need some competition out there so we are not complete slaves to Google.

    • Dan01

      I agree. I think it is more productive to spend more time creating quality content than using black-hat tactics.

      I do have a complaint about Panda though. I think in some instances the best content does not win. It is like a reverse Paige rank – at least that is the way it seems – a penalty on a site-wide basis. The Huffington Post should get dinged because they have endless one paragraph pages with links to other sites. Rather than having a writer create original content, they scrape a paragraph or two from another site. At least they include a link.

  • Dan01

    I think people put too much emphasis on social media. Search is still more valuable, IMO. For example, if you are diagnosed with high blood pressure or colon cancer, do you want your top SERPS to be a forum or Facebook page, or the Mayo Clinic or NIH? Social is important, but I think there is a good reason why Wikipedia and authoritative sites rank higher.

    As for driving traffic – we have had better luck with Twitter than Facebook. I think it would be a mistake for SEO or Google to put much credence in social media – it is too easy to game, IMO.

  • http://www.auroin.com/ SEO Plan USA

    Google has not yet peaked. It has managed to evolve itself rapidly through embracing latest technology and acquiring companies that matches their business ambitions so that ultimately it is the consumer that will benefit. Thanks…

  • http://www.globaleyeglasses.com Alex

    I have a mix reaction on this articles.. Still unsure what will happen to SEO industries.Thats true that Search result are not of good quality and there are lots of junk. But Still Google do not ranked sites/Blog with unique & quality articles. It still need to have good back-link for its ranking… Google should come-up with a solution where it only rank quality content/sites.

  • http://www.managemydream.com Kamakshi Sri

    There is no doubt that Google’s recent algorithm changes and Panda update are a check for poor quality content. It is a check for SEO peak but it cannot put SEO to death. It is time for new evolutions to take place in SEO. Well, it’s really going to be tough time for black hat or gray hat SEOs but white hat SEO is always on a safer side. ROI on SEO may be checked as web masters will be required to invest more on white hat SEO.

    As far FB and Google comparison is considered, I can say this much that both of them have totally different platforms to perform.
    We connect with friends and relative on FB but Google for search and knowledge.

  • http://hema-seo.blogspot.com/ Hema

    I do believe that SEO will never Die. Google’s every single update makes the SEO more stronger than ever.

  • http://www.kpmrs.com iliyas

    SEO never die, now a days I think people doing DAO (Digital Assets Optimization) the new version of SEO, Facebook is also part of DAO. The SEO always exist but with new versions.

    The economy also change in Diginomics. Socionomics also in the process. Mobile SEO, Mobile advertising, Video Marketing all the things part of DAO.

    Web 2.0, Web 3.0 also derived from SEO in sense of engagement, twitter, buzz and many such new media and entertainment are coming in fashion else nothing.

    SEO can acquired every new digital marketing activities whether it is research base, entertainment or anything……..

  • http://www.dsptn.com Trump Network

    We need to stop beating this horse. SEO will never be dead because everything we do on our site is SEO starting with good content.

  • http://www.mojowebdesign.com.au/ Damian

    Most things in life have a shelf life. Social networking is going to be around for a long time but it’s going to evolve. It’s all well and good speculating but all we can do is watch what the big guys do and hope to be on the next wave of movements and not just trying to play catchup.

  • http://www.iamravipatel.info Ravi Patel

    No I don’t Think SEO Will Die. Owners Will Make Websites But What Is Its Use if No Buyers Traffic(Customer) Arrives on Their Website. All Websites are of no Use Without SEO.

  • http://mi-esquina.com/ pufferfish30

    i think so as lots are even offering jobs online for SEO.

  • http://www.seo-first-page.com/seo-analysis.html seo analysis

    right now as per my suggestion, ranking is good but traffic and lead generation is more important compare Ranking and Traffic..

    Social Media optimization is a great way to engage our thought their

  • http://www.website-serve.com Webserve Development

    There will always be a need for business marketing online & for the services of people who understand how to do it. SEO is evolving in so many ways and SEO will have new skills attached to their CV to make them all different.
    It will become a case of finding an SEO with the right skills for your industry.

  • http://blog.web-media.co.uk Rob Willox | WebMedia

    Search (SEO) has always been about good and relevant content and always will be.

    Rather than push SEO to the sidelines it will be more important to ensure that each and every page of a site provides value and the recent Farmer’ Panda update emphasises that point.

    And, interestingly, a recent report/survey investigating attitudes about social media in the young indicated that they are not entirely enamoured with brands invading the social media space.

    So it may be that brands may have to modify their approach in the SM space to take cognisance of the next generation of consumers views regarding their activities.

    So, no Social Media won’t render SEO redundant!

  • http://www.sweetstrangers.com rohit jain

    i really like this!

  • http://www.sweetstrangers.com rohit


  • http://tlbde.com/ Tonga

    Search is moving social, we all know that, but most web sites are moving social anyway.

    It’s all the same weather Google indexes conversation of posts on your website or weather they index your public Twitter or Face Book posts, The traffic on your web properties should be similar.

    I do acknowledge that there will be a paradigm shift in the way we earn revenue from advertising or mailing lists in the future, because earning advertising coin from Face Book is nowhere at the moment, but driving sales from Face Book is pretty good. So we will have to see how it plays out.

  • http://tandblekningvita.blogg.se/ Jonas

    Of course it will never die, i dont think it has peaked either..

  • http://www.aboutmedicalassistant.com/ Medical Assistant

    no i dont think so SEO will always will e the number 1 priority for traffic from search engines

  • http://www.cyberstreak.com Ken Ronshausen

    I concure…SEO is not peaking, it’s just changing….or should I say, “as long as we have issues, there will always be a need for a remedy delivery system that is fast, efficient, relevant,..[etc] – forever improving upon itself until it becomes as natural & seamless as the cream rising to the top of a full bottle of fresh organic milk”.

    ps: or something like that

  • http://www.gzscomputer.cz Richard Gerych

    E-shop: PC, notebooks, software

  • http://www.hedgehogdigital.co.uk/ SEO Bedford

    In my opinion SEO and Social Media are on the same path, is to say you need to blend both in order to succeed online these days.

  • http://city-cnr.com/vb/showthread.php?t=43449 اسواق ستي

    Our definition of SEO may change, but I don’t think it will ever truly die. Social search is just a new branch of SEO to be incorporated into existing campaigns. Good content deserves to rank ahead of spammy, low-quality content, but sometimes it needs help to do that. As long as people are trying to game the system, sites need to invest in white hat SEO to make sure they stick around for the long haul.

    Agree with this opinion

  • http://websense.thekarchergroup.com Websense

    No way is SEO going to become obsolete. It has and will change, and SEOs will learn to adapt. That being said, the core of what good SEO means, quality content, keyword usage, organic optimization. All of that will always be a benefit to a site owner, the users, and the SEs. Social is changing how we find sites, but people will continue to search. Your site needs to be ready, no matter how the user arrives. Quality content, and the ability to navigate easily, will always matter.

  • http://www.ecoselectwindows.com Windows Seattle

    Never in my life. I have another 80 years at least. That will make me 108. Seo is hear to stay.

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