“Search Plus Your World” Indexing Content Faster?

    January 17, 2012
    Chris Crum
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You know those new personalized search feature Google launched last week that everybody’s talking about? It looks like there may be another advantage to using Google+ for search. Apparently Google is showing content quicker in the personalized results than it is for non-logged in users.

Paul Allen (the unofficial Google+ stat-keeper), of FamilyLink fame, said in a Google+ update:

It took less than a minute for my latest post to Google+ to show up in logged-in, personalized search results for Google+ users.

And it took just 20 minutes for that Google+ post to be visible to non-logged in users via the main Google search results. I double checked this by using Chrome to do an incognito search.

He shared the following screen captures:

Paul Allen search results

Paul Allen search results

Vic Gundtora, Google’s Senior Vice President, Engineering shared Allen’s post, appearing to lend some increased validity to the findings.

  • http://www.brickmarketing.com/search-engine-optimization-firm.htm Nick Stamoulis

    What it comes down to is that being active in Google+ makes sense from an SEO perspective. Some marketers were hesitant because it’s one more social network to monitor and maybe their target audience isn’t really even using it, but it’s now essential for SEO. If the network continues to grow it’s better to be active now before falling behind competitors.

    • http://www.webpronews.com/ Chris Crum

      As long as regulation doesn’t intervene, I don’t see how online marketers can ignore it.

      • http://www.LAokay.com Steven G

        Any advantage you can exploit Google’s index for you can guarantee that website publishers will do. What I’d like to hear is how this differs from link spam. I think it’s just the next generation of link spam that we all can look forward to.