Scott Monty Tweets Ford’s Digital Participation GuidelinesBy: Jonathan Fisher - March 7, 2012
Scott Monty, Head of Social Media for the Ford Motor Company, pinned and tweeted a copy of the Ford’s Digital Participation Guidelines today.
The Guidelines are “meant to provide a simple and clear guide to online communications for Ford Motor Company personnel.” According to the sheet Monty pinned today, Ford’s believes that responsible and ethical use of social media hinges upon core principles of honesty, clarity, respect and humility, good judgment in posting information, and awareness that posted information is permanent. The document has been public since August 2010, but will likely increase its visibility on the heels of Monty’s tweet. Fine text at the bottom points Ford employees to more detailed internal documents about the guidelines.
But you can have a look for yourself:
Monty is a leader in global corporate social media strategies, who stresses principles of honesty, transparency, and an integrated approach to social media marketing. He is available on twitter @ScottMonty, and you can watch a WebProNews interview with him here.