Samsung To Unveil “Revolutionary” Device In Super Bowl Commercial

Samsung had some pretty interesting news today:

@SamsungMobileUS
Samsung Mobile USWe’re telling fans first: Next Sunday we launch a device so revolutionary only an ad in America’s biggest game can do it justice. 1 hour ago via Social Publisher · powered by @socialditto

And then:

@SamsungMobileUS
Samsung Mobile USTo make our first ever SB ad as noteworthy as the #GalaxyNote itself, it will be one of the longest in the game. Look for it in Q4! 1 hour ago via Social Publisher · powered by @socialditto

The longest ad of the entire game? Really, Samsung? This “revolutionary” device better be capable of taking you into the past so you can make a wager on the eventual winner of the Super Bowl XLVI because you’ll need those winnings to pay for the exorbitant cost of running a commercial during the game. According to USA Today, a 30-second commercial slot cost an average of $3.5 million so…. even a 60-second spot would run Samsung around $7 million. Given Samsung’s claim that this is the longest commercial of the entire game, I’d expect they spent well beyond that estimate. So… what could Samsung possibly be planning to reveal that would justify spending millions of dollars? A new tablet? A new phone? A balanced budget? I mean, I guess it could be the commencement of their marketing blitz for the Galaxy Note launching in a few weeks (that would be anticlimactic though). Who knows. Tell us what you think below.