Salesforce Takes Wearable Computing To Enterprise With Salesforce WearBy: Chris Crum - June 10, 2014
Salesforce announced the launch of a new Salesforce Wear developer pack as it aims to bring enterprise services to wearable computing devices. The pack will help developers get companies connected to their customers through apps for wearables.
The company has already partnered with ARM, Fitbit, Pebble, Philips, Samsung, and others to get started. Its building support for Android Wear, ARM, Fitbit, Google Glass, Myo from Thalmic, Nymi from Bionym, OMsignal, Pebble, Philips, and Samsung Gear 2.
About 50 million wearable devices are expected to be sold this year, with that number predicted to be more like 180 million in 2018.
“Wearables are the next phase of the mobile revolution,” said Daniel Debow, SVP, emerging technologies, salesforce.com. “With Salesforce Wear, companies can now capture the massive opportunity these devices offer to connect with customers in new ways.”
The company is envisioning “connected 1:1 experiences,” contextually aware sales apps, faster and safer service resolution, and of course, “endless possibilities”.
“With a connected wearable, going to a favorite casino, resort or amusement park will mean never having to pull out your wallet, juggle a hotel card key or search for an app,” the company says. “What if it was possible to anticipate needs and give VIP treatment to any visitor? With wearable devices like a wristband seamlessly connected to customer data, destinations can deliver customized journeys for every guest.”
The developer pack is available to over 1.5 million Salesforce1 developers. It’s included with all user licenses of Salesforce CRM and the Salesforce Platform.
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