Salesforce Launches For Any Business With Company Email Addresses

By: Chris Crum - January 31, 2011

Salesforce has launched as a way for businesses to create free, private social networks for their companies. 

Chatter, the product, has been around for a while now, and is often described as a "Facebook for the enterprise", but it has been part of the company’s Salesforce CRM and offerings. Now is free to anyone with a company email address.

"Now with, any company can do impossible things as a team," said Salesforce Chairman and CEO Marc Benioff. According to the company, that means: connecting with experts, collaborating with remote employees, easily sharing large files, preparing for sales presentations, managing team projects, discussing confidential topics, getting answers, sharing important info with co-workers, solving customer issues, and brainstorming marketing ideas. from Salesforce

Salesforce will start a TV ad campaign for on Sunday. This will be the company’s first broadcast ads. The ads were directed and produced by, who collaborated with the company’s marketing team using the service itself. 

"During the production of the two commercial spots, we were collaborating on documents, scripts, artwork, downloading, uploading – all securely in the cloud using Chatter," said  "Any task can be solved when you have a team working cohesively."

Since launching Chatter, Salesforce has launched various incarnations, such as Chatter Mobile and Chatter Mobile for Blackberry. Still, is likely to push Chatter into more mainstream business use.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Allie Brie

    I really like it, I use and Yammer — they both cover the ground and make a great duo in tools.

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  • Cliff-CRM System Comparison Expert

    I was very disappointed by the chatter ad. I sort of understood it, but I am in the CRM industry. Everyone else at our party just sat their wondering what the heck that was all about.

  • Mark Shaw

    I just discovered today that chatter does not work through the firewall. So it is not a system for sales rep to communicate with their customers. I don’t get the ad then either! Sounded like the next thing after twitter. But it clearly is not!