Robert Downey, Jr. Stars in Weird HTC Commercial

By: Sean Patterson - August 15, 2013

Earlier this week, smartphone manufacturer HTC revealed that Robert Downey, Jr. will be the star of a new ad campaign for the company. The star of the Iron Man movies will be the company’s spokesperson for two years, with HTC reportedly spending billions on the marketing plan. A short teaser revealed that the first ad to star Downey will re-introduce HTC as a force for “change” (their buzzword) in the mobile industry.

Now, the first full-length HTC ad starring Downey has been released. It plays on the theme of HTC’s initials, showing that they could, hypothetically, stand for anything. What exactly that means isn’t quite clear, but here’s the ad, which ends with Downey holding a cat:

The ad is, obviously, a bid to bring HTC’s brand name back from obscurity. Though the manufacturer this year released a well-reviewed phone in the HTC One, it has continued to lose ground in the high-end smartphone market to Samsung. Dropping Windows Phone 8 would be a good start for an HTC comeback, though dropping millions on a celebrity spokesperson could be a gamble.

Sean Patterson

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Sean PattersonSean is a staff writer for WebProNews. Follow Sean on Google+: +Sean Patterson and Twitter: @St_Patt

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  • Judy

    I think it’s one of the most imaginative ads I’ve seen. And how about that opening, right out of Mr. Downey’s father’s iconic movie “Putney Swope”, which is all about the ad game. This is first rate.

  • Judy GeBauer

    I think it’s the most imaginative ad I’ve seen for a long time. And how about the opening? Right out of Mr. Downey’s father’s iconic movie “Putney Swope” which is all about the ad game.