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RIM, AT&T Introduce BlackBerry Torch and BlackBerry 6

Will New BlackBerry Releases Keep Users Loyal?

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Today, Research in Motion (RIM) and AT&T launched the BlackBerry Torch, the first smartphone to feature the new BlackBerry 6, which was also unleashed today.

"This is one of the most significant launches in RIM’s history and we are proud to introduce the new BlackBerry Torch and BlackBerry 6 together with AT&T," said RIM President and Co-CEO Mike Lazaridis. "With a new user interface, new browser and new handset design, the highly anticipated BlackBerry Torch and BlackBerry 6 deliver integrated and uncompromising capabilities for consumers and business professionals that preserve the industry-leading strengths of the BlackBerry platform while adding exciting new dimensions."

Here’s the full feature list from the release:

  • BlackBerry Torch with BlackBerry 6Elegant styling, measuring approx. 4.4" (5.8" open) x 2.4" x .57" and weighing 5.68 ounces
  • 3.2" 360×480 capacitive touch screen display
  • 35 key full QWERTY backlit slide-out keyboard, designed to feel optimally balanced when opened for typing
  • Optical trackpad that makes navigation fast and smooth
  • Powerful 624 Mhz processor with 512 MB Flash memory
  • 4 GB built-in memory storage plus a microSD/SDHD memory card slot that supports up to 32 GB cards; a 4 GB card is included giving users 8 GB of storage out-of-the-box
  • 5 MP camera with flash, continuous auto focus, image stabilization, scene modes, geo-tagging and zoom, as well as video recording at up to 640×480 resolution
  • Built-in GPS for location-based applications and geo-tagging
  • Wi-Fi® (802.11 b/g/n); qualifying smartphone customers can enjoy seamless connectivity to over 20,000 AT&T Wi-Fi hotspots at no additional cost
  • 3.5mm stereo headset jack
  • Premium phone features, including voice activated dialing, speakerphone and Bluetooth® (2.1) with support for hands-free headsets, stereo headsets, car kits (including systems that support the Bluetooth Message Access Profile standard) and other Bluetooth accessories
  • New BlackBerry® Desktop Software 6 with integrated media sync for easily syncing music, photos and videos**. It also includes Wi-Fi Music Sync, a unique feature that allows users to view their entire iTunes® or Windows Media® Player music libraries from their BlackBerry smartphone, create and edit playlists as well as select music for download. When in range of their home Wi-Fi network (or via USB), the changes are synced with iTunes or Windows Media Player and the songs are automatically downloaded to the smartphone
  • Tri-band HSDPA (3G) and quad-band EDGE support for the option of voice service in more than 220 countries, data service in more than 195 countries and 3G connectivity in more than 125 countries, including Japan and South Korea
  • Removable, rechargeable 1300 mAhr battery that provides approximately 5.8 hours of talk time on 3G networks or 30 hours of audio playback or 6 hours of video playback

"BlackBerry 6 is the outcome of RIM’s ongoing passion to deliver a powerful, simplified and optimized user experience for both touch screen and keyboard fans," said Lazaridis. "Following extensive research and development to address consumer needs and wants, we are delivering a communications, browsing and multimedia experience that we think users will love, and we are thrilled to debut BlackBerry 6 on the amazing new BlackBerry Torch smartphone."

A Nielen report released this week indicates that loyalty is lacking among BlackBerry users, saying that half of BlackBerry users could potentially choose an iPhone or an Android phone for their next device. These things should be taken with a grain of salt, and that was before today’s announcements, but it still has to be a little worrisome for RIM.

RIM, AT&T Introduce BlackBerry Torch and BlackBerry 6
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  • http://2011Tax.org Steve @ 2011 Tax

    Being the iPhone killer requires RIM to move into the personal use area where they have never had success before. They are best in the business world. They should continue to focus on their market and dominate there, in my opinion.

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