Report: LinkedIn Members Ready for CES 2012 InnovationsBy: Abby Johnson - January 10, 2012
With CES shaking up the tech world in Las Vegas this week, a new report from LinkedIn reveals that business professionals are more than willing to get their hands on all the new products and services. The network released its 2012 Consumer Electronics Report, in which it surveyed 1,602 U.S. adults, half of which are active LinkedIn members, and the other half who represent the general U.S. population.
The report found many interesting trends about both groups and how they embrace technology. For instance, according to the survey, 41 percent of LinkedIn members are planning to spend at least $1,000 on consumer electronics this year. The general public, however, is a little more hesitant, since 29 percent said they were planning to spend that much on consumer electronics during the year.
How much (if any) do you plan to spend on new innovations and gadgets this year? Let us know.
As far as trends go, LinkedIn members are much more tech savvy in both travel and mobile than the general U.S. public. The survey found that LinkedIn members are 53 percent more likely than the average U.S. adult to have Bluetooth in their car, and 31 percent more apt to have some form of GPS device. In addition, 51 percent of LinkedIn members are more likely to own or use a smartphone as opposed to the average adult in the U.S.
Tablet devices are consistent with this trend as well with 85 percent more prone to own or use one. Despite all the tablet devices that are available, most of the users said they were iPad users.
What’s interesting is that LinkedIn members are not just interested in gadgets for fun and games. On the contrary, 93 percent of them rely on technology for managing various aspects of their lives, compared to 89 percent of the general online population. LinkedIn members also said productivity and efficiency are the most important qualities of consumer electronics for them.
While television and newspapers influence the general online U.S. population, they are less likely to impact the shopping decisions of LinkedIn members. Instead, they seek recommendations through social networks. However, both the general public and LinkedIn members believe that companies should have a social media presence, weighing in with 75 percent and 82 percent respectively.
Even though the LinkedIn members surveyed are seemingly wealthier than the general population, with 49 percent having households of $100K or more, this report still offers insights into user trends. What’s more is it could especially help companies market their new innovations through the right channel to meet their target audience.