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Report: iOS Grew Faster Than Android in January

Millennial Media released its Mobile Mix report for January, looking at trends for connected devices, mobile manufacturers, operating systems, and apps...
Report: iOS Grew Faster Than Android in January
Written by Chris Crum
  • Millennial Media released its Mobile Mix report for January, looking at trends for connected devices, mobile manufacturers, operating systems, and apps. "Last month we saw significant OS and Manufacturer growth on our network," a representative for the firm tells WebProNews. "iOS outpaced all other operating systems experiencing a 47% increase month-over-month. HTC claimed the number two spot on our Top Manufacturers ranking and is quickly closing the gap with Apple for the top manufacturer spot."

    Millennial Media also found that HTC grew 36% in January to claim the number two position in the Top 15 Manufacturers Ranking. "This growth is tied to the significant number of HTC devices in the Top 30 Mobile Device Ranking," the firm says. 

    Here’s a look at the top 30 devices:

    Top 30 Mobile Devices for January

    Apple represented 26% of the Top 15 Manufacturers impression share in January, a 24% increase month-over-month. Android continues to lead iOS as the largest Smartphone OS on Millennial’s network for the second consecutive month, with a 54% impression share in January.

    Smartphone OS Mix

     

    Global Device/OS Quick Stats

    Other highlights include:

    – The United States, United Kingdom, Canada, South Korea and Japan claimed the top five positions in the Top Ten Country Rankings.

    – Symbian impressions grew significantly in January, increasing 24% month-over-month.

    – Wi-Fi experienced a 21% increase month-over-month in January.  The increase in impression share of Connected Devices month-over-month contributed to the increase in Wi-Fi.

    The full report is available here.

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