Relive Super Bowl Commercial History With Hulu’s AdZoneBy: Josh Wolford - January 24, 2012
Hulu hopes to make some people’s favorite part of the Super Bowl, the ads, more accesible. Today, they announced the launch of AdZone, where they’ve collected many of the best and most iconic ads of all time for your viewing pleasure.
As the 2012 Super Bowl ads roll in during the big game on February 5th, they will become available on the channel as well.
We’re kicking off the Hulu AdZone, presented by Toyota. AdZone offers you easy access to all of the Super Bowl ads available on Hulu today, from iconic ads from as early as 1973 to preview ads from 2012 (like VW’s Bark Side). Browse through ads from 2008 to 2011, and new this year, Hulu has partnered with Advertising Age to highlight celebrity cameos as well as their expert picks for the most iconic Super Bowl ads of all time, including Apple’s groundbreaking “1984.” And don’t forget to come back on game day, February 5, to watch all of this year’s ads in real time, share them with your friends, and vote for your favorites. We’ll announce our users’ pick for the best ad of 2012 on Monday, February 6.
YouTube has also launched their Super Bowl ad channel this year, Ad Blitz. It works a lot like Hulu’s Ad Zone – as in it will display all the new ads once they air during the game, and users will be allowed to vote on their favorites.
Hulu’s interface is putting a little more emphasis on the nostalgia of Super Bowl ads and taking you on a trip down memory lane – from Mean Joe Green to Volkswagen’s popular ad “The Force.”
Along with the Ad Age’s “best ads of all time” category, AdZone has categories for leaked and preview ads, Hulu editor picks, celebrity cameo ads, baby and animal ads, and fan-made submissions.
Head on over to AdZone to see a comprehensive playlist of the most memorable Super Bowl ads of all time. Or whet your appetite with my favorite, Terry Tate: Office Linebacker.