Redbox Instant Streaming Service Coming Your Way…Eventually

    July 24, 2012
    Josh Wolford
    Comments are off for this post.

If you’re looking for another way to stream video other than the already available options like Netflix, Hulu, HBO Go, and the like – another service is one step closer to becoming a reality.

Back in February, Redbox parent company Coinstar and Verizon announced a partnership that they said would culminate in the launch of an all-new Redbox streaming service, titled “Redbox Instant.” We were told that the service would be subscription-based, and would include packages that gave subscribers access to physical DVDs as Redbox Kiosks as well as access to the streaming content.

Now, according to Fast Company, Redbox Instant is launching in internal alpha testing today. Soon after that, we’ll see a beta program, and eventually the service will go live in the closing months of 2012.

The Redbox Instant website is up and displays this landing page:

We still don’t know anything about the pricing structure – except that it will definitely be subscription based. Here’s all that the Redbox Instant site has to offer right now:

All consumers have immediate access to new-release DVD and Blu-ray Disc® movie rentals through more than 36,800 Redbox kiosks nationwide and can instantly view popular entertainment content anywhere, anytime, using the devices they prefer with a Redbox Instant by Verizon subscription and video on-demand streaming service. The venture plans to introduce its unique product portfolio in the second half of 2012.

“DVDs at the kiosk + instant streaming hits, all in one fist-pumpin package.” Sounds like a worthy competitor for your streaming video dollars – but we’ll have to see the details before we make any such assertions.

  • Katie

    There are already so many streaming things like Hulu and Netflix that have subscriptions. Why not make it similar to the Redbox DVDs and just charge the $1 or $2 (whatever the price is) per 24 hour period but available to stream. They could also have a place on the website to enter coupon codes that you might have for a kiosk. It would be similar to the Amazon video rentals that are available but more affordable.

  • Raifon

    Redbx is to compete with Netflix who charge $8/mo for a rather dated inventory of movies. To compete Redbox must be compedetive but with the much more curent iventory of films they probably could charge one or two dollars for select movie and still run Netflix into the ground. If Canadians want the better Netflixs inventory they can sign on with another DNS address that brings them the US inventory of movies.