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Redbox Hits 1M Rentals in Canada in Just 10 Months

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Redbox Hits 1M Rentals in Canada in Just 10 Months
[ Business]

Redbox has just hit a major milestone in Canada. In only 10 months after launching the first kiosks outside of Vancouver (and eventually spreading across Western Canada), the company has hit 1 million total rentals.

To celebrate this milestone, Redbox is offering specific rental deals to Canadians, which can be found on Redbox Canada’s Facebook page until April 11th.

“We’re delighted that Canadians have chosen Redbox as their destination for easy, affordable entertainment a million times over in just 10 months,” said Ron Cihocki, country manager, Redbox Canada. “To thank Canada for helping us reach our one millionth rental, we invite customers to enjoy great rental offers by visiting our Facebook page over the coming weeks.”

For Redbox, Canada is a market in its infancy. In the U.S., Redbox sees 62 million rentals a month. As of the end of 2012, Redbox had rented out over 2.5 billions discs to U.S. customers.

Of course, Redbox kiosks are everywhere in the U.S., with over 34,000 locations nationwide. 68% of the U.S. population lives within a 5-minute drive of a Redbox kiosks. By comparison, there’s less than a thousand Redbox kiosks in Canada – so 1 million rentals is a big deal.

Redbox kiosks in Canada, like Redbox kiosks in the U.S., have just recently received a boost from the brand new Redbox Instant service.

Redbox Instant, the company’s streaming service with partner Verizon, just launched out of beta and became open to the public earlier this month. The service costs $8 a month for unlimited streaming of over 4,500 movies (no TV shows yet), and also contains 4 free DVD rentals built into the monthly price.

Redbox Hits 1M Rentals in Canada in Just 10 Months
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