Real Estate Site Zillow Runs Its First-Ever TV AdBy: Josh Wolford - September 17, 2012
Online real estate marketplace Zillow officially launched in 2006, and in the past six years has grown to include data on over 100 million houses across the U.S. In 2011, the company went public with a $20 per share IPO, and they currently have apps for iOS, Android, and Blackberry.
But one thing Zillow has never done is air a television ad. Today, that changes.
Today at Zillow we are very excited to launch our first-ever TV commercial, titled ‘Find Your Way Home,'” saus Zillow in a blog post. “It’s airing nationwide this fall on channels such as HGTV, CNN, ABC Family and Travel Channel.”
“You’re not just looking for a house. You’re looking for a place for your life to happen,” says the ad. Check it out below:
Earlier this year, Zillow and Yahoo renewed an advertising partnership that was first inked out in 2011. In July, Zillow and Yahoo expanded that partnership to integrate into Yahoo Homes rental listings.
Just last week, we learned that Zillow is suing rival Trulia for patent infringement. They claim that Trulia’s “Trulia Estimates” product is a copycat of their older “Zestimates” feature.