Rand Fishkin Talks Twitter’s Impact On SEO

    August 16, 2012
    Chris Crum
    Comments are off for this post.

As previously reported SEOmoz has acquired Twitter analytics company Followerwonk. CEO Rand Fishkin said in a blog post announcing the deal that the companies have actually been working together since June.

Followerwonk is a tool designed to help users find, analyze and optimize for “social growth,” and that means digging into Twitter analytics (who your followers are, where they’re located, when they tweet, etc.), and finding and connecting with influencers. Fishkin sees an opportunity to bring his SEO-savvy customers this kind of data, which can help them in their SEO endeavors, which are obviously not getting any easier these days.

“I see Twitter impacting a lot of relationship building, which often leads to partnerships, links, referrals, and business development of all kinds,” Fishkin tells WebProNews. “We’re also seeing a very observable correlation directly between URLs/sites that are heavily mentioned on Twitter and enhanced performance in the search results.”

“Whether that’s a direct or indirect results is harder to know, but plenty of examples and evidence certainly exist,” he adds.

Google’s Matt Cutts actually talked a bit about social signals at the Search Engine Strategies conference in San Francsico this week. He briefly touched on Google’s relationship with Twitter data, since the deal the two companies once had fell apart last year.

According to a paraphrased account of the conversation from Brafton, Cutts noted that Google can’t crawl Facebook pages or Twitter accounts to see who is reputable or has real world impact as a brand. Brafton’s account of Cutts’ words continues:

People were upset when Realtime results went away! But that platform is a private service. If Twitter wants to suspend someone’s service they can. Google was able to crawl Twitter until its deal ended, and Google was no longer able to crawl those pages. As such, Google is cautious about using that as a signal – Twitter can shut it off at any time.

We’re always going to be looking for ways to identify who is valuable in the real world. We want to return quality results that have real world reputability and quality factors are key – Google indexes 20 billion pages per day.

SEOmoz may just be able to help users identify who is valuable in the real world, using Twitter data, thanks to its new acquisition. Fishkin noted in his announcement, by the way, that they may add Google+ and/or Pinterest data into the mix at some point.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Rand makes a great point about Twitter impacting relationship building. For instance, let’s say you’re following a industry reporter on Twitter and they send out a call for help about a story they are working on. You reply, give a few great quotes and get used as a reference in their story–which means good links for your site! While we may not be able to show a direct connection between Twitter and SEO, the in-direct impact is definitely there.

  • http://geniusgeeks.com Ricky Shah

    There is definitely some sort of directly or indirectly impact of twitter mentions on Google’s SERP. Let’s hope that Rand will provide some more examples of the corelation between Google’ SERP and RTs from popular brand.

  • http://richindesign.info SEO consultancy in Essex

    Thanks for a great source of info , as a freelance website designer & SEO consultant i’m happy to see a blog utilized properly

  • http://SEO-Steer.com SEO Steer

    V interesting article. I am particularly interested in how SM is represented in SERPs. Surely Google need to access and represent SM activity in their search results, other wise they will only be covering part of the Internet.

  • http://www.blackberrymagazine.be Pieter Borremans

    Ty for the useful post.Been using seomoz
    And followerwonk for a while and it really helped me analyzing stuff

  • http://www.atoznetventures.com A to Z Net Ventures (in Houston)

    @Nick, I completely agree and we’ve seen this type of reference example you use work pretty well!