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Professional Production Moves Away From Apple

Avid's in, Apple's out!

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Professional Production Moves Away From Apple
[ Technology]

For years Apple has been the standard in professional video editing. Many of the practices and procedures developed in the industry were molded around the features engineered into Apple’s software. Six months after Apple’s newest editing software, Final Curt Pro X, was released, there has been a considerable amount of backlash and ship-jumping.

According to many in the industry, Apple seems to have shifted its focus from the professional to the amature market. Of particular contempt for many, is the removal of the “Edit Decision List (EDL)”. This feature has become a staple of the industry where it is common practice to hold footage for post production. The list held information about what to keep and what to cut.

Another set-back for Apple was the decision to remove the digital to tape feature on their software. By not allowing editors to output their finished work to tape, they cut-off a huge segment of the market that still needs this capability.

To make the software even less attractive, users who have owned earlier versions of the software will find they are not able to import that work to Final Cut Pro X. They are not compatible with one another. What was Apple thinking?

So what is the industries response to these changes? It has forced many to pursue other professional production solutions, like Avid. With any market, If the products aren’t offering the features consumers demand, no matter how innovative they are, they will fall out of favor. Their is always someone on the heels of the winner looking to be the next big thing, the new standard.

[Source: ars technica.com]

Professional Production Moves Away From Apple
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    To make the software even less attractive, users who have owned earlier versions of the software will find they are not able to import that work to Final Cut Pro X.

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