Pro-Marijuana Group to Target NASCAR Crowd with New Ad at Brickyard 400

    July 26, 2013
    Josh Wolford
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The Marijuana Policy Project, the largest group in the U.S. working solely on marijuana policy reform, is set to run a massive pro-marijuana ad at a major sporting event – the first of its kind.

The MPP “envision a nation where marijuana is legally regulated similarly to alcohol, marijuana education is honest and realistic, and treatment for problem marijuana users is non-coercive and geared toward reducing harm.” And they’ve decided to target a notoriously pro-booze crowd – the NASCAR fanbase.

This Sunday, and the Brickyard 400 race in Indianapolis, the MPP will run an ad called “New Beer” on a giant screen as race fans enter the track.

Here’s what the MPP has to say about their ad:

NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway. The spoof beer ad produced by the Marijuana Policy Project highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a “new ‘beer'” with “no calories,” “no hangovers,” and “no violence” associated with its use

The ad is pro-marijuana, but it definitely has an anti-alcohol message built in. By comparing the effects of pot to alcohol, MPP is telling beer drinkers that their cup will make them fat, violent, and miserable the next day. With marijuana, the ad argues, there is none of that.

“Marijuana: less harmful that alcohol and time to treat it that way,” says the ad in closing.

Check it out:

“We think it’s critical that the public recognize that marijuana is objectively less harmful than alcohol. We wanted to reach out to an audience that clearly appreciates that adults should be able to use beer and alcohol responsibly. They should also be able to use marijuana responsibly – since it’s less harmful,” says Mason Tvert, MPP spokesperson and creator of the ad.

It’s an interesting move going after the NASCAR crowd. Hopefully, the MPP isn’t just spinning its wheels with this one.

  • Hmm…

    It is less harmful to alcohol. We live in a nation of hypocrites. All the war on drugs has done is make the CIA rich and fill our prisons. Yet, alcohol and alcohol related incidens kill so many people.

  • Krymsun

    The Marijuana Policy Project (MPP) paid $2,200 to run a pro-pot commercial, to be seen 72 times outside of the Indianapolis Motor Speedway, home of this Sunday’s Brickyard 400. After board operator Mike Estojak was made aware of the terrifying propaganda brainwashing the masses about their perception of weed, he killed it.
    The ad will not air during the race after all. The media group that solicited it from the Marijuana Policy Project decided to drop it due to pressure from anti-drug groups. The video ad began running Friday afternoon, but will not be shown as crowds intensify at the racetrack this weekend.
    In a statement released late Friday evening, MPP said that the ad buyer, Grazie Media, “approved the ad content, and accepted payment for the ad,” but is “dropping it after receiving pressure from an organization that claims marijuana is not less harmful than alcohol.”
    That organization, the Drug Free America Foundation, a.k.a. Save Our Society From Drugs, “opposes the ad because of its message that marijuana is less toxic than alcohol and less likely to contribute to violent and reckless behavior.” Save Our Society from Drugs is a Florida-based nonprofit founded by Mel and Betty Sembler. The Semblers have been waging a war on marijuana for decades.
    Before they led Save Our Society from Drugs, and its sister nonprofit, the Drug Free America Foundation, the Semblers were at the helm of STRAIGHT, Inc., which operated drug abuse treatment centers, mostly for teenagers, from 1976 through 1993. Former clients of the rehab center recount episodes of brutal beatings, rape and systematic psychological abuse.
    At one facility in Yorba Linda, California, state investigators found that STRAIGHT Inc. subjected children to “unusual punishment, infliction of pain, humiliation, intimidation, ridicule, coercion, threats, mental abuse…and interference with daily living functions such as eating, sleeping and toileting.” [Because chid abuse and torture is less harmful for them than drugs?!! How’s that again?]
    In 1988, Fred Collins, an 18-year-old college student, paid a visit to his brother, who was in treatment for drug abuse, at an Orlando STRAIGHT Inc. clinic. Counselors accused Collins of being high on marijuana because his eyes were red, and held him against his will for months. The abduction, strip-searches and other abuses ended when Collins managed to escape. He was one of many to win judgments against the chain of drug rehab clinics before it was forced to close after investigations and lawsuits began to mount in several states.
    Though the STRAIGHT drug rehab clinic no longer exist, the Sembler network of anti-drug nonprofits have proliferated, in part because of the family’s extensive political connections. Mel, who served as a major fundraiser for George H.W., Jeb and George W. Bush, was appointed as the Ambassador to Italy in 2001. Betty Sembler, awarded “honorary agent status by the DEA,” has led various anti-drug commissions and task forces on the state and federal level.
    Three years after STRAIGHT shut down, the Semblers changed its name to the Drug Free America Foundation, headquartered in St. Petersburg, Florida. The Drug Free America Foundation, a nonprofit that shares resources, an office and staff with the Save Our Society group financing the Amendment 64 opposition in Colorado, has a contract with the federal government to help small businesses develop their own drug-testing programs for employees.
    Sembler hasn’t renounced his sordid legacy with the STRAIGHT clinics. An online biography of Mel Sember posted by his nonprofit proudly touts his role in founding the scandal-plagued rehab centers. The biography cheerfully claims, that during “its 17 years of existence, STRAIGHT successfully graduated more than 12,000 young people nationwide from its remarkable program.” There is no mention of the child abuse scandals that led to its downfall.

  • http://free.unicornsystemz.com Shaun Dixon

    Whatever happened to freedom of choice. I live in a country where you can buy pot over the counter almost 24 hours a day (the Netherlands) and all of the problems you see on the news are alcohol and / or hard drug related. btw, I don’t drink or smoke tobacco, just the occasional joint.

    • http://churchofsmoke.org Jose79845

      If it wasn’t obvious before before the recent NSA vote, it should be obvious now that there is no more freedom of anything.

  • Dale

    Fucking Nascar there a bunch of dickhead, Yes pot is better than alcohol the only reason it was pulled is pot isn’t legal.

    • http://churchofsmoke.org Jose79845

      It is legal in 19 states now and soon to be legal nationwide.

  • http://churchofsmoke.org Jose79845

    The ad is being taken down and replaced with family oriented male enhancement ads for limp beer drinkers who beat their wives.