Post – Google Penguin Update Content Tips Endorsed By Matt Cutts

    May 10, 2012
    Chris Crum
    Comments are off for this post.

Marc Ensign published a good blog post about staying on good terms with Google, in the post-Penguin world. There are plenty of posts out there on this topic. I’ve seen a fair amount of pretty good ones, but this one might be worth paying particular attention to.

The post, titled “Google Shakeup: Coming To A Website Near You” has a bullet list for steps to a sound content strategy. There are certainly plenty of good posts on this subject out there too, but Google’s head of webspam Matt Cutts gave something of an endorsement to this list on Twitter in a conversation with Ensign.

@mattcutts You have a sense of humor, right? Picturing you with black hair and a nose ring seemed like a good idea http://t.co/yBlnCdFQ 23 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@MarcEnsign over the years I’ve grown a pretty thick skin. :) 17 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@mattcutts C’mon, you know we all love you! We really don’t have a choice! :) Would love to hear your thoughts on my post if you have time. 17 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@MarcEnsign the bullet points looked solid. I haven’t seen Happy Feet 2, so I can’t vouch for that part. 😉 17 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

So the bullet points from Ensign’s post, Cutts says, “looked solid” include:

  • Create a blog and consistently build up your site into a wealth of valuable content.
  • Work with a PR firm or read a book and start writing legitimate press releases on a regular basis and post them on your site.
  • Visit blogs within your industry and leave valuable feedback in their comments section.
  • Link out to other valuable resources within your industry that would benefit your visitors.
  • Share everything you are creating on 2 or 3 of your favorite social media sites of choice.
  • Position yourself as an expert.

I should make a point about that second-to-last one. Sharing EVERYTHING you are creating on 2 or 3 social networks. In another article, we looked at a Webmaster Help video Cutts posted in response to a user submitted question about using your Twitter account like an RSS service for every article you post.

While Cutts indicated that doing that isn’t going to be a problem as far as Google’s quality guidelines, he said it can be annoying if you do it with every post, and you post a whole lot of content. I made the case for why it depends on how the user is using Twitter.

Just seemed worth pointing out.

Note:I know I’ve written a whole lot about Matt Cutts lately. I’m not stalking him. I promise. It’s just that webmasters want to rank in Google, and he’s obviously the go-to guy for advice, so it seems appropriate that people know about what he’s saying on these topics. Hence, our extensive Matt Cutts coverage. By the way, perusing that coverage is advised. On our Matt Cutts page, you’ll find a plethora of great advice right from Cutts.

  • http://www.marcensign.com/blog Marc Ensign

    Hey Chris! This was great, thanks for the shout out!!! I’m looking for a few stalkers (the last few moved on) so although you say you aren’t stalking Matt, I do have some availability. Let me know if you are interested :)

  • http://www.webpronews.com/author/chris-crum Chris Crum

    Hi Marc, good post. I appreciate that, but the fruits of my non-stalking are focused on WPN.

  • http://www.imjustsharing.com Mitch Mitchell

    As you said, these tips are just good common sense actions for blogging to begin with. I never even considered that there might be a question about posting links to Twitter for new blog posts so I’m glad that was confirmed. He’s also right in that some people are really irritating during the day, and eventually I end up unfollowing those who irritate me too much. At least you can get Matt Cutts to check out your stuff, while Google ignores the rest of us who try to contact them from time to time.

  • http://www.hill-consulting.net Kevin Hill

    excellent article, and I have to say, good information from Marc as well.

    Do you think that the changes in penguin, such as “horde” are going to make it easier to launch sites, or does penguin slow down the process now?

  • http://www.tecmark.co.uk Stacey Cavanagh

    As you mentioned, these pieces of advice were perfectly valid before Penguin too. I know we’ve been preaching about this type of stuff for a long time now.

    Hopefully Penguin might be the shake up some sites need to start actually considering the value they are offering to users in terms of their content, rather than just hitting the top Google spots off the back of dodgy link building.

  • bRad

    What I’m surprised noone is talking about is how this update is going to effect antitrust proceedings in Europe and potential antitrust violations in the USA. To me its pretty clear, if someone was developing a search engine specifically looking for the flags that good is “guidelining” down now and say that new “seo search engines” results were harmed because google is forcing everyone to play by there rules, to me, that is clearly and antitrust anti-competitive behavior.

  • BatmanofGotham

    Don’t trust the traitor Matt Cutts! I tell you this very important Penguin recovery advice- don’t trust Google anymore as your business partner.

    Instead try to find ways you can monetize your site without Google. For example start a paid blog subscription. You earn money based on subscriptions from real people subscribing your blog. Then remove all indexed pages in search results so that Google won’t earn from your hard-worked and quality content.

    Finally block Googlebot access to your entire site (robots.txt, .htaccess more recommended) and put a username/password authentication for your paid subscribers. You can send the premium content by email, PDF, etc. I’m tired of depending in Google as an income source, these traitors needs to be put to rest.

    If you are truly an expert blogger, followers are willing to paid for the content to learn. Thus, you earn money and have full freedom and recovery from Google st*p*d algo updates. You don’t need to deal with this sh*t anymore.

    This is the ONLY real recovery.

    • http://www.bringmebusiness.com.au 3Dom

      Oh, get off the politics. Politics/”anti-trust”/etc are basically rubbish. America certainly does not control the behaviour of the web, and never will. Nobody cares about the politics. The only thing worth objecting to is non-relevant content hitting top rank, and vice versa. A giant like Google will definitely fall if it delivers anything other than the best in class search engine experience. Only to be replaced by its runner up.

  • Brian

    My brother’s ecommerce site was a top result for over 9 years for relevant search results (Disney Watches, Mickey Mouse Watch, etc). Due to health reasons, he was in the process of selling the business. Penguin yanked him out of rankings and replaced his site with Amazon, Amazon.co.uk(!), Sears, Overstock, and eBay. There is not much place for exciting content with selling Disney character theme watches, certainly not a blog and X articles per week worth for a disabled person trying to make a simple living. The big stores that have replaced his positioning are fortunate enough to be pumping new pages out everyday for new products they sell. Not really quality content that enriches the internet though, but I guess Google sees those new advertising pages as “fresh content”.

  • http://webdesign.ducktoes.com/seo.php Cathie

    Thank you, thank you, thank you for this post…this gives me ways I can really do positive white hat SEO. I love your ideas! Especially I like your suggestions on using Twitter and social media to bolster the content creation.

    I’m confused about the press release suggestion, however, since on the Google Webmaster Tools forums the mentors or helpers or gurus or whoever they are have said that Google search doesn’t like press releases, and will penalize your site for them, but since Matt Cutts agreed with you, perhaps they are wrong. I’m hoping so because doing press releases is something concrete I can do for my sites and bring in some traffic at the same time. After reading this I was going to do press releases for all my sites, but now the Webmaster Tools Forums is giving me pause.

  • http://webdesign.ducktoes.com/seo.php Cathie

    So about the press releases, sorry to go on about it, but I really want to know. Should we only post them on our site and not with a press release company like PR Web?