Polaroid Talks About Lady Gaga’s Role with the Company

Polaroid Goes Gaga

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Earlier this month, Polaroid announced a multi-year strategic partnership with Lada Gaga, which will see the pop superstar serving as the company’s creative director for a specialty line of Polaroid Imaging products. This was highlighted at the Consumer Electronics Show (CES) in Las Vegas, which WebPronews attended.

While we were there, we had the opportunity to speak with Polaroid Chief Marketing Officer John Pollock, who talked about some of Lady Gaga’s duties with the company. "She’ll be in charge of directing us creatively, and she’ll also be in charge of working with us on a co-branded line, a Polaroid-branded sub-brand with a lady Gaga twist to it," he said.

"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects", said Lady Gaga said upon the original announcement. "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand."

"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job," she added.

The products that will come from Lady Gaga’s partnership with Polaroid are expected to be available in late 2010. On a related note, Polaroid also gave WebProNews an exclusive look at its new photo sharing site PolaroidStudio.com.

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Polaroid Talks About Lady Gaga’s Role with the Company
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  • http://www.curiosity-media.com/photography cm photography

    I didn’t know Lady Gaga knew so much about photography, is this just a marketing trick?

  • Guest

    Yes and no. All you have to do is look at her videos and you know that she, or someone close to her professionally, has a very keen sense of imagery. Plus, she has the youth appeal, which I’m sure is what Polaroid really seeks from her, and the creative director title in a firm that really does not have a creative wing is a great way to make it appear that this is more than just another endorsement deal.

    And they want Lady Gaga as opposed to a professional because they want to tap into Polaroid’s long term consumer marketing angle that they can make the amateur look like a professional.

  • http://www.livetrainingsession.com/training/photoshop.html Photoshop CS4 Training Online

    There is no doubt Lady Gaga’s style will bring something to Polaroid. She is sure very creative and has a way to make heads turn to acknowledge here presence. I look forward to seeing what this partnership between Polaroid and Lady Gaga will bring us by the end of this year.

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