Pokemon Go, launched July 6, 2016, is arguably the fastest growing game ever. In that spirit YouTube Trends wondered just how big is it? "We asked the YouTube data, and can confirm that “Pokemon Go” is a unique video game phenomenon like no other," commented YouTube Lead Gaming Curator Jeff Rubin in a blog post for Yahoo Trends. "After just a few weeks, it’s clear “Pokemon Go” is big."
That's Jeff Rubin in the lead pic above.
Overall Pokemon Go Stats
From a peak of over 25 million US active users, there are now just over 20 million.
Pokémon Go is at 75 million downloads.
Users are spending 43 minutes a day playing, more than any other social app.
YouTube Pokemon Go Stats
"We compared the launch week of Pokemon Go’s with the launch week of other blockbusters from 2016," he said. "We found that the launch of “Pokemon Go” received twice as much watchtime as “Overwatch,” and three times as much as “Tom Clancy’s The Division.” Overall, since launch, “Pokemon Go” has racked up millions of hours of watchtime and consistently been one of the top 3 games on YouTube (trailing only “Minecraft” and “Grand Theft Auto V”)."
Rubin noted that one video related to Pokemon Go on YouTube is the "2014 Google Maps April Fools’ Day prank", which has seen its views and watchtime pop up since the game was launched.
He says that other hit videos include "PewDiePie’s “Is Pokemon Go Going Too Far” with nearly 10 million views, Feranfloo’s Spanish “Capturando Pokemons En La Vida Real” with 9.2 million views, and a whole slew of musical tributes."
Which Pokemon Go Team is Most Popular?
All Pokemon Go players must swear allegiance to one of three teams - Team Mystic, Team Valor, or Team Instinct. Using YouTube search and watch data they were able to determine which team is the most popular. "We found that, in terms of search queries, Valor jumped out to an early lead but was soon overtaken by Mystic," Rubin said. "They’re currently running neck-and-neck, both ahead of Team Instinct."
He says the best part of Pokemon Go's popularity is that the Pokemon theme song is back! "And that’s the way we like it," Rubin says!