Pinterest: Great Business Tool for Photographers

    January 27, 2012
    Mike Tuttle
    Comments are off for this post.

One of the best “business” uses for Pinterest takes full advantage of the visual basis of the site. Photographers have been using Pinterest as an “inspiration board” to share with clients.

For example, in the past, if a photographer was tasked with shooting publicity photos for a rock band, she might pull tear sheets from magazines (Rolling Stone, etc). She might have scrapbooks she has collected over the years. Or, she might keep a library of books of her own to show clients. She would meet with the band and show them her ideas for the shoot.

Now, she has the world at her fingertips with the Internet. And Pinterest can help her show it to the band.

All she has to do is create a Pinterest board for that project and start pinning things to it. She can invite someone in the band, or the whole band – to join Pinterest where they can see her ideas, comment on them, discuss them, etc. She can even add them as collaborators on that board (or another) and get their own ideas.

This is what such a board might look like.

This is one great business use for Pinterest. There are tons more that do not exploit Pinterest directly for the sake of advertising and sales. Let’s hear about them in the comments.

  • http://igroupadvisor.wordpress.com Tom Costello


    I’m a consultant for the hospitality vertical and there are some great opportunities for hotels to educate their prospective audience about their product offering without cramming it down their throats. You can read about it on the iGroupAdvisor Hotel Consultants blog at bit.ly/A6tuEh.

    Happy travels!

  • http://danieldlaine.com/danieldlaine Daniel D’Laine

    Not just photographers!! Any online (or off) business can use the power of graphics. It’s just a case of choosing the most ‘attractive’ board names, using multi person edit feature and design pins that leap out at people when they see them. Text becomes graphics!!
    Theres a host of opportunities for both pinners and especially for those who can design “exceptional” pins!!

    Daniel D’Laine

  • http://www.allockphoto.com Al Lock

    How is this not copyright infringement?

  • http://www.PhotosByDenise.com Denise Passaretti

    Copyright issues are important and I have struggled with that. Most pro’s and public are not printing them. Just using them as ideas. People are going to recopy them so if you put your own photos up be sure to add a copyright with your name! That way your name gets out there. My opinion.