Pinterest Reportedly Pitching Brands on Digital Couponing

Chris CrumAdvertising

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Pinterest continues to expand upon its ad offerings. The company is reportedly testing video ads, but its been pitching some other new concepts as well.

DigiDay is showing off some highlights from a Pinterest pitch deck it obtained, discussing a "full suite of ad offerings" including some exclusives for big spenders. DigiDay's Garett Sloane writes:

The pitch shows that Pinterest is offering some exclusive services to top advertisers, including digital couponing, which it said it hadn’t done before. It also lays out its new targeting tactics and ability to measure the impact of ads on sales through partnerships with companies like Datalogix...Pinterest can incorporate a link to digital coupons, if the brand has a third-party couponing service like Ibotta. The coupon promotion could be served in one of Pinterest’s newest ad formats, Cinematic Pins, which are GIF-like pins that move as the user scrolls up and down, but stop when the user stops. “Drive trial and purchase by using these innovative units as a way to reveal coupons,” Pinterest says.

The deck also continues to play up Pinterest's value as a search tool, which is something the company has been stressing for some time now. It also talks up improved targeting and claims 10x the reach for ads at 1/15th of the content creation compared to organic pins.

So in case you were wondering, Pinterest is a pay-to-play field not unlike Facebook and Instagram.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.