Pinterest Goes Travel Magazine With Place PinsBy: Chris Crum - November 21, 2013
Late last week, reports emerged claiming that Pinterest would soon launch a new travel feature. The company has now made it official with the launch of Place Pins.
“Every day, people pin nearly 1.5 million destinations they want to see, and there are more than 750M pins of these places on Pinterest,” a Pinterest spokesperson tells us in an email. “Today’s announcement is a first step toward helping people turn this travel inspiration into reality.”
“Place Pins is designed to be easy to use, look and feel natural to Pinterest, and be useful,” the spokesperson adds. “You can see details like the address of the place, phone number, and more. You also can access these Pins from anywhere on your smartphone, letting you add and find new places on the go. Anyone can create a Place Pin board easily, and you can now also send a board of suggestions to a friend.”
To create a board of Place Pins, select “Add a map” when you create a new board. You can also edit an existing board’ settings to add a map. Then you can map your various Pins.
Skift reported last week, Pinterest was partnering with some travel publishers like Lonely Planet and National Geographic Travel. Pinterest, in its new announcement lists a number of partners which have created boards, but these two aren’t mentioned. Among the names that are mentioned are: Travel Channel, Four Seasons, Conde Nast Traveler, Fest300, University of Michigan, VisitBritain, AFAR, Thrillist, Fodor’s, Airbnb, Andrew Zimmern, The Planet D, Ottsworld Travel, Living the Dream, Europe a la Carte, EarthXplorer, Everything-Everywhere, The Quirky Traveller and Land Lopers.
Place Pins are not part of Pinterest’s Promoted Pins (which the company is still referring to as an experiment).
“It is a separate initiative similar to the other ways that we’re trying to make pins more useful, including Product, Article, Recipe, and Movie Pins,” the spokesperson says.
This is only one way in which Pinterest continues its rapid expansion. Last Thursday, Pinterest launched a new API, and announced a round of partner brands that will be surfacing trending pins on their respective websites and apps. The company also announced its expansion into Japan and the Nordics.