Pinterest, Getty Ink Image Metadata Deal
Thanks to a new partnership with Getty Images, Pinterest is about to provide a whole bunch of metadata to millions of photos that are pinned on the site.
Starting soon, the Getty Images collection on Pinterest will include information like the name of the image, the caption, the photographer’s name, and more. Learning more about an image could help Pinterest users actually use the pin in question – for instance learn more about where to find a certain recipe.
Pinterest describes how this metadata could be useful:
For example, you may stumble across a pin of a delicious dish that strikes you as something you might like to make someday. Unfortunately, if the original pinner uploaded the image and skimped on the description or if the link is broken, we probably couldn’t tell you that it’s scallops with brussels sprouts, chorizo and mustard fondue. Also, if you searched for “scallops with brussels sprouts,” we wouldn’t know that this great image by Getty Images contributor Thomas Barwick is a match. With Getty Images’ help, we hope to be able to make this image more useful and suggest another recipe with scallops and brussels sprouts or healthy scallop recipes.
Not only does this move allow Pinterest to provide more relevant information to users (something that the company has been focusing on for the past few months), but it clears up any future copyright discrepancies with on of the biggest photo agencies in the world.
The terms of the deal were undisclosed, but it will involve Pinterest paying Getty Images a specific fee for all the metadata, and with that fee Pinterest is protected against future claims of image misuse from Getty. Since its launch, Pinterest has been mired in copyright battles – even including rumored scrums with Getty. Last year, Pinterest rolled out Flickr integration to give attribution to photos in pins from the Yahoo-owned site.
Image via Pinterest Blog