Pinterest has introduced what it refers to as "more useful pins". Essentially, they're adding relevant information to certain types of pins so people can take action on the pins that they like.
For example, if you see some cookies that you are interested in trying to bake, you might be able to see the recipe. If someone posts an interesting movie-related pin, you might be able to see a review.
The company has partnered with a bunch of sites, which will provide this information. There are three types of pins, which will take advantage.
There are product pins for things like clothing and furniture, which include pricing, availability, and where to buy the item. This info is updated on a daily basis. The initial partners for this category include: Anthropologie, Asos, BHLDN, eBay, Etsy, Free People, Home Depot, Modcloth, Neiman Marcus, Nordstrom, Overstock, REI, Sephora, Shopify shops, Shop Terrain, Sony, Target, Urban Outfitters, Walmart, Wayfair, and Zulily.
Next are recipe pins, which include cook times, ingredients and servings. Initial partners for these are: 101 Cookbooks, Better Homes and Gardens, Bon Appetit, Chobani, Country Living, Delish, Epicurious, Good Housekeeping, Leite’s Culinaria, Martha Stewart Living, MyRecipes, Naturally Ella, Nestlé Very Best Baking, Real Simple, Simply Recipes, Skinny Taste, The Girl Who Ate Everything, The Kitchn,What’s Gaby Cooking, Whole Foods Market and Woman’s Day.
Finally, there are movie pins, which include content ratings, cast members, etc. Info comes from Flixster, Netflix and Rotten Tomatoes.
The new pins are only available in the new Pinterest design.
If you think your site has something to contribute in the way that all of these sites do, you can learn more about rich pins and making your own site's Pinterest experience better here.
In addition to the new types of pins, Pinterest has finally made the 'Pin It' button available to mobile apps. You can see it in action in apps from Behance, Brit+Co, Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face and Zulily.