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Perfect 10 Fails Where Google Succeeds

Google Image Search wins the day against Perfect 10. Again. And again.

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Perfect 10 Fails Where Google Succeeds
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Perfect10.com, a site that features incredibly attractive female models in various positions of nude repose has been long after Google because of the site’s content appearing in Google Image Searches. Their struggle has been going on for sometime now.

In fact, WebProNews has articles dating back to 2005 discussing this very subject. However, according to the latest appeal loss, the saga may finally be coming to an end. According to a post over at CNet, the latest attempt by Perfect 10, one that seeks to punish Google for being a search engine that works as its supposed to, has been denied.

Here’s the gist:

The Ninth Circuit ruled that Perfect 10, a porn studio with a long history of filing copyright suits against Internet companies, rejected a request for a preliminary injunction against Google. The court said that Perfect 10 didn’t present enough evidence to prove that it would suffer irreparable harm from the photos.

You see, Perfect 10′s content is primarily hidden behind a pay wall, meaning, in order to see their index of naked women, you have to pay for it. Unfortunately for the Perfect 10 web developer, who apparently didn’t understand how to manipulate a robots.txt file, apparently, Perfect 10 images began appearing in Google’s image search results.

Regardless of the fact that there are an unending amount of tutorials and instructional sites that inform developers how to keep their paid content from appearing in free image searches, for some reason, Perfect 10 felt it was Google’s fault their paid content was going out to the world for free.

In fact, Perfect 10′s claim was Google’s image search cost them something in the area of $50 million. Disregarding the fact that, again, the blame should’ve been placed directly on the head of the Perfect 10 web developer, the company tried, and tried, and tried again to make Google (and others) pay for their design inadequacies.

Each time, these attempts did little but clog up a court system that’s already bursting at the seams.

There was, apparently, a slight moment of victory when another judge upheld a Perfect 10 filing against Megaupload, a file-sharing site that allows others to swap files via email or direct download. Granted, Megaupload doesn’t have the money Google does, but even the smaller victories count, right?

It should also be noted that when a “Perfect 10” search is conducted in Google Images, the amount of content originating from the site in question is negligible, even if SafeSearch is turned off. This mean that, even though the Perfect 10 web developers finally figured out how to protect their paid content, the company still wants to nail Google to the cross.

A semi-recent post on the Perfect 10 blog reveals as much. The title, “Google Is Destroying The Entertainment Industry” reeks of a “give me back my money” approach, courtesy of Mel Gibson and South Park:


If at first you don’t succeed in making others pay your way, try, try again.

Perfect 10 Fails Where Google Succeeds


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  • http://woodlandsadagency.com WoodlandsWebsiteDesign

    They should jump in bed with Getty Images.

  • http://www.SaltLakeCityOkay.com Adsense Publisher

    It’s so easy to tell bots not to index certain content. Two little lines in a robots.txt file, or even a single line in a meta tag on each page would have prevented this from happening.

  • http://www.swiftecurrency.com Liberty Reserve

    I think there is more to this issue than just indexing pics…

    • http://www.webpronews.com/ Chris Richardson

      And that would be? Perfect 10 thinks everyone who has ever viewed one of their images owes them money. That’s not the way the Internet works, no matter how much they want it to.

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