PayPal Taps Jeff Goldblum for First Ever National Marketing Campaign

    October 15, 2012
    Josh Wolford
    Comments are off for this post.

PayPal is debuting their first ever national marketing campaign in order to highlight their “renewed focus and passion for creating beautiful and simple products.” And in order to get the point across, they’ve called in Jeff Goldblum.

The point of the new campaign seems to be emphasizing PayPal’s ability to give customers freedom and simplicity in how they chose to pay.

“This campaign is really about you – our customer. PayPal offers shoppers the one way to pay, that’s any way they want to pay. PayPal president David Marcus has been vocal about our company-wide commitment to the customer and the cultural shift that is taking place both internally and externally to better meet your needs. As the PayPal experience has innovated over the years, we realize it’s absolutely critical that we help our customers understand that PayPal offers real benefits that give shoppers one simple way to pay online, via mobile phone and increasingly in-store,” says PayPal’s Anuj Nayar.

On the new campaign page, they’ve broken it down into four main points: Pay however you want; Pay anywhere; Pay simpler; and Pay safer.

“The goal of this campaign is equally simple: to remind our customers that we’re here and ready to make your lives a little easier so you can focus on what you want to do,” says Nayar.

PayPal told TechCrunch that the new Goldblum ads will appear online, and most of them will run about 30 seconds. Here’s one where Goldblum asks who really knows their credit card number anyway?

  • http://www.ecommercebytes.com/forums/vbulletin/showthread.php?p=167554 Philip Cohen

    And, the reality of the clunky PayPal, et al …

  • http://www.wygk.com WYGK

    The message I get from the ads is that PayPal is the service for geriatric idiots who are afraid of the Internet.

    There may indeed be such an audience, just waiting for PayPal to allow them to make their first online purchase. But there is a far larger audience (young and web savvy) that is not at all concerned with the phony issues raised in the ad. For those users, the message is, “PayPal will be good for grand-dad when he starts getting senile.”