PayPal announced today that it has a new logo, and is altering its brand identity. Behold:

“When PayPal was first founded in 1998, our image was designed for the online world…making it easier to pay and get paid online…right as consumers were considering e-commerce for the first time,” says Christina Smedley, Vice President, Global Brand at PayPal. “Today, online is just one of the ways we show up to our consumers, merchants and developers, along with in-store, on mobile and elsewhere. To reflect the dozens of ways we make it easier and safer for you to use your money every day, we’re pleased to share our new logo, designed to exemplify that simplicity, convenience and security in this new omni-channel world.”

“With the help of award-winning design firm, fuseproject and feedback from people who use our products every day, our new brand identity flexes to fit all screen sizes, from wearables and mobile to the biggest, flattest high-definition TVs,” she adds. “It’ll be more legible and recognizable in both type and colors and will easily extend to be usable across the look/feel of various systems, and in the 193 markets we serve worldwide. Connection is a motivating principle behind the redesign — connection to money, to people and between people. It was important to evoke connection that was human and approachable, not too technical.”

You’ll see the new look immediately on the PayPal site, as well as at Saks.com and zulily.com. It will also appear on all checkout buttons, apps, and PayPal Here devices throughout the year.

Image via PayPal