Pandora Cuts Back On Interruptions In Honor Of Leap DayBy: Shaylin Clark - February 29, 2012
In honor of Leap Day, Pandora has announced that listeners today will hear fewer interruptions in their music, thanks to a deal with Lexus. Pandora’s first limited interruption experience spans all Pandora platforms – web, iOS, and Android. Listeners on those platforms will have fewer commercial breaks in their music.
Now, the attentive reader will no doubt have noticed the catch: the Leap Day limited interruption experience comes through a deal with Lexus, in honor of the launch of the 2013 Lexus GS. That means that, although listeners will have fewer commercials to sit through, most of them will probably be Lexus GS commercials.
Lexus has been advertising pretty hard for the 2013 Lexus GS. They were one of a handful of companies to release their Super Bowl commercial early, putting it on YouTube several days ahead of the game.
Of course, today’s Leap Day experience only applies to users who listen to Pandora for free. If you’re a Pandora One subscriber (or you use Pandora on your TV via a Roku box), your listening experience will be the same as it always is.
Are you a Pandora user? Are you okay with fewer commercials if they’re all for the same thing? Let us know in the comments.