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Goober Thinks It Has the Better iPhone VoIP/IM Apps
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Goober announced the availability of a new VoIP app and an IM app for the iPhone and iPod Touch this week. The company shared a few details with WebProNews about what makes its apps stand out from the competition.

"Goober, besides Skype, is the only company offering versatile and flexible flatrates," a Goober representative tells WebProNews. "The flatrate prices are about the same as Skype’s while the per minute rates are drastically lower."

Yahoo Arranges Transfer Of 200 Employees To Microsoft

Although it’s unlikely that anyone’s printing up new business cards just yet, it looks like Microsoft and Yahoo have decided how to deal with the post-partnership personnel situation in at least one country.  According to a Yahoo exec, about 200 of Yahoo’s engineers in India will switch companies.

Yahoo Enhances Search for Sports and News
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Yahoo is rolling out some new search enhancements for Yahoo Sports and Yahoo News on this April Fools Day, and Yahoo’s Tricia Stream tells WebProNews it’s "no joke." She says it’s evidence of the company’s "continued innovation in search and the benefits of weaving compelling search experiences throughout the Yahoo! network."

Justin Bieber Buys Funny or Die
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If you’re in the dark to exactly who Justin Bieber is, well you’re about to get very familiar with him as he’s purchased FunnyorDie.com and transformed it into Bieber or Die.

Touch Screen Mobile Phones Lead To Higher Satisfaction
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Overall satisfaction among smartphone and traditional handset owners whose phones feature touch screens is significantly higher than owners that don’t have touch screens, according to a new report from J.D. Power and Associates.

Among smartphone owners that have a touch screen, satisfaction averages 771 on a 1,000-point scale, nearly 40 points higher than among those whose smartphone features other input methods.  Currently just over half of owners indicate their smartphone has a touch screen for navigation.

Microsites Drive Brand Engagement, Purchase Intent
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Microsites are commonly used by brands in online marketing. Dynamic Logic, a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved.

FTC Promoting Online Child Safety

The Federal Trade Commission reported to Congress it is getting the word out about Internet safety for children by heavily promoting a new free booklet, "Net Cetera: Chatting with Kids About Being Online," to schools, law enforcement agencies and PTAs across the U.S.

Social Media Changes Event Planning
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It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.

Hulu Cops To Two Straight Quarters Of Profitability
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Never mind the ever-present threat of a pay wall, or the fact that Comedy Central’s reclaimed The Daily Show and The Colbert Report; Hulu seems to be doing quite well for itself.  The company’s released some figures that suggest it’s in solid shape, financially.

Nearly Half Of Americans Say Newspapers Will Disappear
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Nearly half (49%) of Americans agree with the statement "In the future, there will be no more newspapers because everyone will be getting their news over the Internet," according to a new survey from Arbitron and Edison Research.

This is a significant increase compared with results from just three years ago when only 27 percent agreed with the same statement.
Bill-Rose-Arbitron

Are You Getting Your Content in Front of News Seekers?
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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

The Next Big Thing in Social Media – Using Your Brain
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What’s the next big thing in social media? Is it Google Buzz? Is it Chat Roulette? Is it Foursquare? Is it Gowalla? Is it something you won’t hear about until tomorrow, next week, or next year? While it is certainly a good idea to be aware of trends, it’s also important for businesses not to get to fixated on them, and go rushing into things that may or may not make sense for them.

Shiny Object Syndrome

Twitter “Share” Button Most Common Among Top Blogs
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Many blogs depend on the practice of sharing for survival, or at least profitability; they can’t count on millions of people to find their own way to every article.  And it turns out that, when it comes to "share" buttons, popular blogs depend more on Twitter’s than any other option out there.

Incentives Keep Broadband Customers Loyal
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Offering loyalty incentives, such as discounts on monthly fees, service upgrades and other benefits, provides a significant boost in customer satisfaction with fixed and mobile broadband Internet service providers (ISPs) in the UK, according to a new report by J.D. Power and Associates.

Around 15 percent of fixed broadband customers and 16 percent of mobile broadband customers report having received incentives from their ISP to reward their continued loyalty.

YouTube Makes Changes to Where Users Spend Most Time
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Update: YouTube is reportedly making the new design live on all YouTube video pages today.

Panasonic Turns Down Android Due To Costs

One of Android’s biggest selling points (so to speak) is that it’s free; Google doesn’t charge anybody a dime to use the operating system it would like to see powering phones, netbooks, and all other sorts of devices.  Unfortunately for Google, a major electronics manufacturer has concluded that using Android is still an expensive proposition.

Yahoo Publisher Network Shutting Down in a Month
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Yahoo is closing the doors on the Yahoo Publisher Network. The Yahoo Publisher Network was launched in the summer of 2005, and never left beta status.

The YPN lets publishers display ads that are relevant to the content of their site, and earn money based on the clicks, much like Google’s AdSense program. The program will be shutting down at the end of April.

Google Launches “Ad Innovations” Destination

Google has launched a new site to showcase its latest innovations in advertising. It’s called, appropriately, Google Ad Innovations.

Bing Launches Maps Apps for World Tour, Oodle, Foursquare
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Microsoft launched a few new apps for Bing Maps today: the World Tour App, the Oodle App and the Foursquare App.

UK Leads Europe In Smartphone Adoption

Smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent compared to a year ago to 51.6 million subscribers, according to a new report from comScore.

Growth can bee seen across the range of monthly subscription fees, but the mid to low tier is growing faster that high tier subscriptions in each of the EU5 markets.

Asus To Take On iPad With Google OS
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Google and Apple have clashed a number of times in recent months, and a Taiwanese hardware manufacturer is poised to ensure that the two companies butt heads yet again.  Asus has indicated that it will challenge the iPad with a tablet PC powered by either Android or Chrome OS.

Twilight Author To Release Short Story Online

Popular Twilight author Stephenie Meyer said on her website her next book "The Short Second Life of Bree Tanner" will be available as both a physical book and online.

The book will be available for purchase in bookstores on Saturday, June 5 in hardcover for $13.99 and free online starting at noon on June 7 until July 5 at www.breetanner.com.

Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?
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Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is easiest to reach through forums, which are kind of the old school social networks.

Do you use forums to engage with your audience? Tell us about it.

Google Detects Malware Targeting Vietnam Dissidents
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Google said it has detected malware targeting Vietnamese-language users opposed to bauxite mining in the Communist country.

The malware infected the computers of "potentially tens of thousands of users" who downloaded Vietnamese keyboard language software, Google Security Team member Neel Mehta wrote on the company’s security blog. The attacks targeted opposition to the mining of bauxite, an ore used to make aluminum.