Oscars Stats From Google, Twitter And FacebookBy: Chris Crum - February 25, 2013
A flood of stats about Sunday night’s Oscars ceremony has been unleashed upon the web. Among these stats are some looks at trends from Google, Twitter and Facebook.
Here are the top five most searched Oscar nominees, according to Google:
“At the end of the show, Best Picture winner ‘Argo’ held the #6 spot, followed by Ang Lee, Christoph Waltz, ‘Silver Linings Playbook’ and Halle Berry,” notes Google software engineer Nemo Tamir.
Google also shared the most searched red carpet dresses:
“This year’s Oscars brought with it a number of unexpected moments that grabbed our attention,” said Tamir. “Early in the show, Seth MacFarlane was visited by William Shatner in full Captain Kirk regalia, come from the future to save Seth’s monologue; at 8:36pm ET, searches for [kirk] spiked to almost 1,500 per minute. Later in the show, ‘Zero Dark Thirty’ and ‘Skyfall’ tied for sound editing, and people flocked to the web with questions. Searches for [tie] spiked to more than 5,000 per minute, with many people wanting to know [has there ever been a tie in the oscars]. And in a final surprise, First Lady Michelle Obama introduced the Best Picture nominees and opened the winning envelope for ‘Argo.’ Searches for [michelle obama] spiked to 4,500 per minute.”
“All in all, there were 8.9 million Tweets about the 85th Academy Awards: 2.1 million during the red carpet, and 6.8 million during the awards show. People at home (and in the audience) tweeted as the night’s most exciting and entertaining moments unfolded,” says Twitter’s Fred Graver.
More Twitter stats:
Best Picture award for Argo: 85,300 TPM
Adele performs “Skyfall”: 82,300 TPM
Best Actress in a Leading Role for Jennifer Lawrence: 71,600 TPM
Best Original Song for Adele: 64,000 TPM
Best Actress in a Supporting Role for Anne Hathaway: 60,400 TPM
Facebook says Oscars buzz was at an all time high on the social network this year. According to the company there were 66.5 million Oscar-related interactions on Facebook.
“The event scored a 7.17 on the Facebook Talk Meter, trumping last year’s awards ceremony, and we saw the most buzz in the Northeast (New York, Massachusetts, New Jersey and Connecticut) followed by California,” says Facebook data analyst Allie Townsend. “‘Oscars’ received three times more mentions this year, while the Best Picture nominees racked up twenty times more mentions than 2012. ‘Les Miserables’ had the most Likes of this year’s top films, and despite being set in France, the film’s largest body of fans are in London. It was also the favorite film among women and people ages 13 to 17.”
Django Unchained, however, got the most mentions, Townsend says. It was the “clear Best Picture Choice” among men, she says.
“Best Picture ‘Argo’ was the most-talked about winner of the night, as mentions of the film increased by 2,460% and mentions of Ben Affleck increased by 23,500% as the director, star and producer made his acceptance speech,” says Townsend. “Affleck also launched his new Instagram account from the red carpet and shared behind-the-scenes photos throughout the night, including this one of his name being engraved on Oscar trophy itself.”
Facebook put out the following infographic looking at the trends: