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Oreo Sets Guinness Record For Likes On Facebook

Oreo grabs record likes on Facebook

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[ Social Media]

Oreo said today it set a Guinness World Records with the most “likes” for a brand on a Facebook post in 24 hours.

The record attempt began on Tuesday, February 15 at 9 a.m. EST, when the Oreo Facebook community of 16 million fans from around the world was invited to "like" the following post:  "’Like’ this post to join other Oreo fans around the world in setting a Guinness World Record for most ‘likes’ to a post in 24 hours.”

 

Oreo-Facebook-Record

 

Guinness World Records confirmed the record at 9 a.m. ET today with a total of 114,619 "likes."

Oreo has been bringing families together for nearly 100 years," said John Ghingo, Senior Director, Oreo Global Growth Platforms for Kraft Foods.

"We’re so proud of our fans who came together to make this momentous first happen.  So while our reign as record holder may be short but delectably sweet, like Oreo cookies, we proudly accept the record on behalf of our fans across the globe."

 

Oreo Sets Guinness Record For Likes On Facebook
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  • http://www.mdurwin.com Michael Durwin

    I’m curious what creative agency or marketing director thought that abusing social media just to get a gimmicky “world record” based on quantity was the right way to market Oreo through social media.
    What value did it offer their fans or customers? How will it impact conversions?

  • http://www.feelfree.co Guest

    One thing I can say is that the marketing director is a genius… That was one of the best creative marketing strategy since almost a decade now. Without no doubt it is having a great conversion impact as I write.

    I did something similar but in a low profile to boost feelfree.co and it worked perfectly. It sky rocketed my traffic by 500%. To be a marketing guy is different from being a creative and innovative marketing genius.