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Optimizing Your Website For Google

Tips for a good website

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Maile Ohye, Senior Developer Programs Engineer, Google, offered advice on how to optimize your site in a Q&A session keynote.

Ask yourself if your website is helping your customers and users. Do you have relevant content?

Reviews and user-generated content is an opportunity for your site to rank in Google.

When it comes to links, optimize your site for your users first and then focus on links. There is nothing you can do about old links. “If users find links valuable, then search engines will too,” said Ohye.

Maile Ohye

Is it better to be an older website? It’s good to have an established business, but if you have buzz and links you can build on that. It does help to have age because your website is more established.

Google does not have a “trust rank” so don’t be obsessed with it. If your site has a value add you can compete.

Google Caffeine has nothing to do with ranking, it was a major infrastructure change that allowed Google to process more documents. It led to a 50% fresher index.

Webmaster Central is where you can go to get questions answered about your website.

Look at conversions and rankings for items you want to sell. Sign up for site alerts. Google will message you about any problems about your site – hacking, malware etc.

To sell more or convert look at your site and search query data. Look at what your site ranks for and focus on that for SEO. Look at terms and where they rank. You may run into duplicate content issues.  Look at your search results to see where you rank.

Keywords. See where they rank in webmaster tools. And shift or adjust from there.

Optimizing Your Website For Google
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  • http://seoruchi.com Seoruchi

    wow this is very nice tips seo tips here. I am gonna utilize this one..

  • Jay Stimpson

    I was really looking for such information on the net and finally I got it here. Thanks!!
    http://dermatal.net/

  • http://www.merimbula.com.au Mark Keltie

    The more SEO tips the better, new to this game so its really helpful

  • http://www.temeron.com/ Mihai Cosma

    but more details right here on webpronews would be great. there are all basic steps to better ranking, but they should be explained

  • Guest

    what a waste of time – this says nothing new or creative. It would have been much more helpful with simple yes/no answers, ie, Is it better to be an older website? YES! We all know that, so why not say it!

  • http://www.links-building.com/ scenium

    There is a famous saying in the SEO world,

  • http://websitesmaster.com Yuri

    It just shows that whatever program and algorithm implementations Google does, main things remain the same: the content is still a king, now it’s USER generated content and USER impression about the web resource.

  • http://www.uniquemarketingtool.com/ karltheunique

    I see that people focus on to little details and too little explanations in the article. I have to agree. Sometimes yes or no can be a better answer than a retoric answer. However I have discovered a few tips (new to me) by reading this article.

  • http://freewpinstaller.com/ Raphael Alicia

    I believe blogrolls are helpful for the viewers to find some other weblogs to examine inside the room you happen to be writing in

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