Online Karaoke Company Doubles Database Using Relationship MarketingBy: Lee Hester - February 28, 2012
An online Karaoke company has doubled the size of its e-mail database in the past year by utilizing Emailvision’s relationship marketing platform instead of generic e-mail marketing. Lucky Voice, the leading online Karaoke company in the United Kingdom, implemented Emailvision’s Campaign Commander, an online customer relationship marketing solution to reach new customers through highly-targeted e-mail, mobile and social campaigns.
Emailvision has helped Lucky Voice gain new subscribers for the company’s streaming karaoke platform and create a virtual touch point with customers. In just a year, the company has increased their number of subscribers from 50,000 to 100,000. Lucky Voice’s campaigns successfully reached their subscribers with meaningful content and up to date information. The improvement in quality of the relationship with new subscribers has enabled Lucky Voice to enjoy an impressive 99.97% rate of deliverability for their messaging.
Another advantage Emailvision provided for Lucky Voice was the ability to easily determine which strategies were contributing to higher sign-ups and click-through rates through the use of their analytics. Social approaches including sign-ups through Facebook, encouragement to share, online competitions and social apps were more appealing to their customer base than traditional approaches like registration forms.
@nicolajoiner you’re a winner! You’ve got a pair of tics to tomorrow night and the catwalk, can you make it?
@stewmullins great pic! We’ve entered you into our photo comp for February xxx
Lucky Voice’s Digital Marketing Manager, Dan Pilkington adds, “We’re delighted to have reached this milestone in such a short time. Emailvision has helped us not only double our database within a year, but also maintain the quality of those subscribers. Now, our new subscribers are even more likely to open e-mails and engage with us than old ones. Our conversations are stronger than they were before and we are able to see that through our online performance.”