Black Friday Online Sales Jumped 26 Percent

comScore report breaks down online Black Friday shopping

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Black Friday Online Sales Jumped 26 Percent
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Black Friday online sales jumped over 26 percent this year, according to a report from comScore. Led by Amazon.com, online sales reached $816 million, making it the biggest spending day online so far in 2011.

Just to put it in perspective for you, last year’s online Black Friday sales only increased 9 percent from the previous year.

comScore data showed that fifty million Americans shopped online on Black Friday, an increase of 35 percent from 2010.

comScore Chairman Gian Fulgoni stated:

“With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels.”

The top five retail websites on Black Friday were Amazon, Walmart, Best Buy, Target and Apple.

Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year,” said Fulgoni.

With Cyber Monday looming, Fulgoni predicted another record setting day, which is saying something. Sales from Cyber Monday last year topped $1 billion, which made it the largest online spending day ever, according to comScore.

What’s your prediction for Cyber Monday? Leave us a comment below with your guesstimate.

Black Friday Online Sales Jumped 26 Percent
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