In what campaign officials are calling a "tiny" ad buy, President Barack Obama is launching the first television ads of his reelection bid. The ads are a test to see if television is a good way to find volunteers for the campaign.
The ads, primarily on satellite TV stations at the moment, are an attempt to recruit by urging viewers to call a number on the screen or visit the website JoinObama.com.
First ad: Building an Organization
I need you to do me a favor - it'll only take a minute. The 2012 campaign is underway, and the outcome will depend not on what I do, but on what YOU do. Starting right now, call the number on your screen or visit JoinObama.com to help build our campaign in your community. It's up to you to fight for the values we all share. Don't sit this one out. I'd love to see you out there.
Second Ad: A Movement Starts With You
It starts with one person making a decision -- that things need to change, and they're going to help change them. That person finds another person who shares their values. They go out and find a few more. And before long, neighborhoods come together. Communities organize. A movement builds. It all starts with you, making a decision to get involved -- because we've got SO much more to do. Call the number on your screen or visit JoinObama.com to let me know you're in.
What did you think of the ads? Let us know in the comments below.