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Now FairSearch Is Attacking The New Android

Last week, Google announced Lollipop, its latest Android version (5.0), and now, FairSearch is speaking out against it, claiming it “seeks to expand Google’s control.” Google first s...
Now FairSearch Is Attacking The New Android
Written by Chris Crum
  • Last week, Google announced Lollipop, its latest Android version (5.0), and now, FairSearch is speaking out against it, claiming it “seeks to expand Google’s control.”

    Google first showed off some of the operating system’s bells and whistles at Google I/O back in the early summer.

    Google shared its official name last week, and announced its launch on new Nexus devices.

    FairSearch is a coalition of Google competitors as you may or may not know. It was formed with the sole purpose of influencing opinion (such as that of governments) about Google’s business practices in order to help competitors. It speaks out against the company at just about every chance, but it has mainly been focused on the ongoing antitrust probe in Europe of late.

    It recently penned an open letter to Google Executive Chairman Eric Schmidt, disputing points he made about Google’s fairness in a Berlin speech.

    Here are some snippets from FairSearch’s latest post about Lollipop:

    Google recently announced the latest iteration of its Android OS. Known colloquially as “Lollipop,” version 5.0 of the system is designed to spread Android’s influence well beyond just mobile devices and tablets, with uses including smart watches and other wearables. Lollipop is also designed to work as a gaming platform for the new Nexus Player, bringing the OS to set-top boxes for the first time.

    Google’s Android is already the dominant smartphone operating system, installed on 85% of smartphones shipped in Q2 of 2014, according to Strategy Analytics. Google shows even greater dominance in mobile search advertising with 96% of the market, according to eMarketer.

    It goes on to say Google is “locking consumers to the Android environment anywhere they might have a screen.”

    FairSearch member Microsoft, of course, recently announced its own big operating system update, which is advertised under the banner: “One product family. One platform. One store.”

    Image via Google

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