Nokia Lumia 920 Is Doing Much Better Than ExpectedBy: Zach Walton - November 27, 2012
The Nokia Lumia 920 is the company’s latest attempt at regaining some of its former glory. It has partnered with Microsoft’s own beleaguered Windows Phone operating system in an attempt to steal some market share from Apple’s iOS and Google’s Android operating systems. Unfortunately, the past few Windows Phones from Nokia haven’t really paid off, but it’s latest might just be its ticket into profitability.
Zacks Equity Research released a report today that says Nokia is seeing increased demand for its Lumia 920 handset since launch. The report cites a story originally from The Next Web that says the Lumia 920 is sold out at Amazon, and only the white model is available at AT&T’s online store. All Things D reports that the Lumia 920 is also selling out across Germany.
To add even more fuel to Nokia’s new found success, the Zacks report says that the company has received orders for an additional 2.5 million units of just the Lumia 920. The report compares that to the 2.9 million Lumia series phones that Nokia sold last quarter. If true, the Lumia 920 could prove to be the savior of Nokia and Windows Phone 8.
All these factors lead to Zacks saying that it remains optimistic about the future of Nokia. It says that the Lumia 920 is “a winner” and that it may give the company “a ray of hope to gain some market traction.” That being said, the analyst firm says that Nokia shouldn’t rest on its laurels and continue building out its handset business. It’s with that Zacks gives Nokia a short-term Buy rating.