Quantcast

Nike Black And Tan Sneaker Gets A New Name

Company Apologizes After Irish Uproar

Get the WebProNews Newsletter:
Nike Black And Tan Sneaker Gets A New Name
[ Business]

To some, the term “Black and Tan” simply refers to a drink, the result of mixing a pale beer and a dark one. To others, it has a more negative connotation; it’s also the name of a British paramilitary force that was responsible for the suppression of an Irish revolution in the 1920′s.

Apparently, Nike is among the former group.

The sportswear giant has released two new sneaker styles in celebration of St. Patrick’s Day which are beer themed: The “Guinness” and the “Black and Tan”. Although it hasn’t been reported if those are the official names of the shoes, they were being marketed as such in online shops and ads last weekend after their release. However, a search of ThePremierStore.com, an online retailer which carries Nike products, showed no results under those search terms.

The company has apologized for offending Irish communities with the sneaker name, which, according to one writer for the L.A. Times, “would be akin, in some circles, to naming a sneaker the Taliban or the Nazi.” In a statement to the Telegraph, a representative for Nike had this to say:

“This month Nike is scheduled to release a version of the Nike SB Dunk Low that has been unofficially named by some using a phrase that can be viewed as inappropriate and insensitive. We apologise. No offence was intended.”

While the term can be viewed as offensive by some, others wonder whether the uproar is justified, since the people at Nike who decide on names for their various lines don’t usually include such political terms in their research. Their main focus is to make sure there are no copyright infringements. A report about the incident on IrishCentral.com has spawned quite a few comments which both support and vilify the company’s decision. One commenter had this to say:

“I say wear them proudly! The only place a “Black and Tan” belongs is underfoot! Every time you kick a ball or pound them down by dancing them into the ground, hold that vision of divine retribution finally having its day! Purely symbolic, of course!”

Twitter has similar mixed reactions.

So @nike think releasing a sneaker called the ‘Black and Tan’ is a good idea? #justdumbwits 5 hours ago via Echofon ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Re Nike’s ‘Black & Tan’ trainers. You know what, they’re great looking trainers and I want to buy a pair. 1 hour ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

New Guinness-inspired SB Nike Dunk Lows (known as ‘Black & Tan’) criticised by Irish Americans. Sensitive much? http://t.co/Qpo9b3ud 1 hour ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Nike releases special “black and tan” shoe in honor of St. Patrick’s Day? ouch. They’ll be popular with the UVF. 18 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Read more: http://www.irishcentral.com/news/Outrage-as–Nike-issue-Black-and-Tan-sneaker-line-for-St-Patricks-Day-142180103.html#ixzz1pBrtZLwj

This isn’t the first controversy that Nike has been involved in; 2006′s ad campaign, which featured soccer player Wayne Rooney with a painted cross on his torso, drew fire from Christian groups.

You can watch a video about Nike’s apology for the “Black and Tan” below.


Nike Black And Tan Sneaker Gets A New Name
Top Rated White Papers and Resources
  • john allen

    nike is not an irish company to let a few voices force them to change an innoctious name i have owned black and tan hounds no one has ever asked that name be changed stupid of nike to change I WILL NEVER OWN ANOTHER NIKE PRODUCT

  • mary

    @John – you’re going to boycott a company because they chose to change the name of their shoe? Talk about being petty…
    “Black and tan” is not offensive to just a few voices. Go ahead and try discussing that term in Ireland and you’ll be given a very fast history lesson in a very ugly way. Nike may not be an Irish company, but it would be foolish to alienate an entire group of people who are potential customers (if they aren’t already customers). As far as owning black and tan hounds…you’re kidding with the comparison, right? THAT is referring to the color. What Nike did was clearly in regards to the Irish…by naming one Guinness and the other Black and Tan in “honor” of St. Patrick’s Day. You cannot possibly compare naming something after the colors of an animal to naming something after a paramilitary group that suppressed the Irish, and attacks numerous Irish civilians (the latter being what they’re notorious for). That comparison is utterly ridiculous.

  • Tremen

    People need to stop being such whinney little bitches. Chilf the Phuck out!!!

  • http://Yahoo Rusty

    Why are the Irish bitching about the name ??? Black and Tan is an English Drink if I’m not mistaken, Half Guinness and Half Bass Ale. A True Irishman orders it as a Half and Half, Half Guinness and Half Harp. Yes I know the Americans have also put their twist on it also mixing it with everythig from hard cider to ??????

  • mary

    Rusty, yes you’re right…it’s a drink and most Irish people order it as a Half and Half. But it is NOT just a drink, and people do order it as a half and half because they find the other name offensive. As the article pointed out, it would be like naming the shoe the Nazi or the Taliban.

    And really, if you guys are going to swear in your comments, maybe don’t criticize others for being “whiny.” Because your comments are the ones that come off as childish and immature. Does no one know how to have a civilized discussion? Or is the vocabulary so dumbed down that swearing is the only option?