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Netflix Redesign Rubs Many Users the Wrong Way

Users not shy about letting Netflix know

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There are 183 Comments. Add Yours.
  1. Yikes! I almost hate to comment but I actually like the new design. Maybe I am just a simpleton. Now, I will say that it looks like a BIGGER version of Redbox’s website.

  2. Matt

    Thank you, now I know I am not the only one that hates the new netflix look. I hate how you have to hover over the movie for a few seconds to see the rating or to read about the movie, and while you are hovering it starts scrolling vertically. Or maybe you just want to scroll the whole page horizontally, and then part start scrolling vertically again. Has to be the biggest headache of a website I have ever seen!

    • Mike

      Exactly. The same operation (mouse over) should not have multiple functions especially when one of those functions contains all the information. This seems very basic to me. Also, I have never heard of a website that actively hides necessary info. Hiding the title, star rating, etc. would be like Amazon requiring you to hover to get the price.

      It ain’t the change that bothers me, it is the change backward.

  3. YM

    I tried using it on a tablet. It is actually much worse than a mouse, because tablets and touch devices in general can’t hover. I expected to at least be able to swipe the rows ala cover flow, but that doesn’t work.

    • That’s interesting. Just glancing on it on a desktop, it looks like it would have been made with tablets in mind.

  4. Vizhon

    They lost my business already over it. It’s that bad.

      • Tony

        Good job for the story, most news articles are avoiding the bad publicity. Let it be known Netflix is not Facebook, we have to go with the flow because it’s free. Netflix comes from working customers who enjoy how they are entertained, not forced to endure for entertainment.

        • GinsuVictim

          I agree with Tony. Chris did a nice job of getting across the frustration many of us are facing, unlike this one article which ended with, “The comments section on the Netflix Blog is filled upset customers who prefer the ways of old. Something tells me they’ll get over it.” What a dick.

          Chris, thanks for a well-written, unbiased article.

      • Marnie

        Due to the complete lack of response on the blog as well as over the phone I was forced to cancel my membership. I have been a Netflix customer for YEARS, but this is ridiculous. I should not have to get sick to try and watch a movie.

      • Mike

        I am giving it a couple of days, then I will put my account on hold. If the UI does not change by the time the hold expires, I will cancel. I don’t want to, but I don’t want to pay the same I have been for a worse service either. I find it frustrating and backwards (by web standards) to use. The only thing I could think would be worse, would be having to enter your password to see each movie description.

  5. GinsuVictim

    Almost 1900 complaints now on the official blog, and the Twitter complaints continue to climb. This is the worst downgrade I’ve ever seen. People of Earth….continue to voice your displeasure with this horrible redesign!

    • I was amazed to see the amount of comments on the blog.

      • GinsuVictim

        Over 2000 now.

        • Avidan2006

          Now the number has just edged over 2500 and counting. That doesn’t include the people who have called Netflix’s customer support line. I called and the representative I spoke with told me she had been inundated with complaints all day, regarding the interface.

      • Mike

        You shouldn’t be amazed. It is the only way to give feedback other than to call. Netflix has been a favorite of mine for years, but I am not sure this bodes well for their future. Someone will come along and unseat them with real customer service.

  6. Timothy

    I think you under estimate how bad the new interface is for me the paying customer. I have been with netflix for years. I will absolutely cancel if this new look remains for 48 hours longer. There are other options out there.

    • I’ve been a customer for years as well, and as I’ve messed around with it more, I’ve determined that it doesn’t bother me at all.

      • GinsuVictim

        I like to browse and sort, and now browsing is deathly sloooooow, and sorting……there is none.

        • A far as speed, I haven’t had any trouble, so I can see where connection could play a role.

          • GinsuVictim

            I’m not talking about connection. You have to hover over the end of the list and just watch as it drags by. Some people think going to the DVD section is a workaround, but then you don’t get to see the many “streaming only” selections.

          • Oh ok…on the speed. Doesn’t really bother me. I find the speed adequate, though I guess it would be nice if it let you speed it up. I still find it more convenient than having to click through multiple pages.

          • Mike

            I am a heavy user, Chris. I like to be able to glance over a page of movies at a time and know the following things: Title, is it in my queue, have I seen it, what rating did I give it, is it something they think I might like (suggested rating). This determines whether I will even read its description. All of this info has been removed or hidden. For years they have touted suggestions, now it is hidden. Why?

  7. Anthony Cox

    That’s the problem Netflix takes our money and doesn’t care about the customers. We all love Netflix service but why handicap the service and not care the whole experience makes it sick to even look at for too long? I will be changing as soon as another company can get even close to what Netflix was last week.

  8. Tony

    Hey there,

    This is a Netflix Customer, Director of Household Entertainment at my home. I’m excited to say Micheal Spiegelman ( I say your name with contempt as if a disgusting taste was in my mouth)you have ruined the whole Netflix experience for my household viewing entertainment. I’ve been keeping up with stocks and Netflix is down today after a brief spurt. The message is getting out that your upgraded page is giving customers headaches, nauciousness and frustration enough for comments to get very personal. No response has been made and your attitude of “they will eventually love it” is far misplaced. Yes we do love Netflix but some are willing to stand and say no more bend over and take it. Some of us are willing to complain complain complain until we feel vindicated and something is done. It’s not just funtionality, it’s actually making people sick to look at it for too long. I understand you have big corporations pushing you to push us, but if you allow that you will lose and the big corporation will roll over you beacause you failed to see the big picture. The customers pay for this service, it’s not free, it’s not Facebook. When you ignore your customers and insult them by calling them “Knuckle Draggers” You disrupt the good thing you had going. Want to make it another 10 years? Listen to us before you end up putting in applications back at Yahoo.

    June 10, 2011 10:13 AM

    • GinsuVictim

      You forgot to remove the time when you copied and pasted it. ;D

  9. wolfie

    “Either way, most major redesigns on the web get similar reactions at first, and then people get used to them, so I doubt Netflix is too worried about losing users over this.”

    It literally gives me a headache to watch the titles scroll across the screen and I know I’m not the only one. I’ve resorted to using this link (http://www.netflix.com/WiHome?fcld=tru e )which brings you to the original site, but the second you click any links it reverts to the new “improved” mode. I don’t know what they were smoking when they designed it but it sure as hell doesnt “make it easier to find something to watch instantly”, My roommate is going to cancel our subscription if they don’t change it back, which really bums be out because i liked netflix but the new layout is just too much of a pain. I really hope they listen to all the feedback and at least give us the option to choose the new shitty mode or the old functional one

      • GinsuVictim

        Why repost it the correct way when it’s virtually useless anyway?

        • JT

          Because it’s slightly less useless than the redesign?

      • I like it very much. its better than pushing a button
        to wait for a whole page to reload.

    • Mike

      I shouldn’t have to get used to a downgrade. Netflix website offers less than it did before. That seems like a downgrade to me.

  10. Nobody likes the changes, it’s clunky and quite frankly an eye sore. They should have given us a choice to try the new layout or use the one everyone liked first, that would have been a smart move. It’s been two days or so now, people I know and myself have called customer service to complain and there has been no response from Netflix to this fiasco. This makes their customers more angry, that it seems Netflix isn’t listening to them. I hope they wise up and change it back (or give us the option of using the good layout) before they find out what it’s like to have a mass exodus of paying customers.

  11. Jim Perine

    I loved the old menu that I could make into a list in chronological order. I prefer movies from the 30s, 60s and 70s and it allowed me to quickly find the films I wanted.
    Now, there is no order, and no list, just a jumble.

    • Good point on that. I don’t often use the site in that way, but that is something I hadn’t really noticed.

      • GinsuVictim

        Yes, many people used sorting, myself included, and now that option is gone except for the DVD section, which does not display all of the “streaming only” selections.

    • JenK

      This is my biggest frustration with the new system too. Had friends over last night, we couldn’t find a movie to watch because there was no way to sort, and my Netflix recommendations are not reflective of the group’s taste (or mine for that matter!)

  12. From the brief demo Crum showed me, it seems a lot of the complaining is just because people are resistant to change. Is Netflix’s new interface slightly intimidating, especially when you consider the old one? Perhaps, but that doesn’t mean it’s the end all, be all in the form of being terrible, either.

    • GinsuVictim

      Go read the complaints. This isn’t about being resistant to change.

      • Clearly it is. People don’t like the Web 2.0 interface, because, well, it’s something they didn’t expect. I understand that, because people have to get comfortable with the new design, and, like it or not, new interfaces are intimidating, much like new, revamped operating systems are.

        Remember the backlash against Vista, even though it was much more stable and secure than anything in XP’s source code? To me, this is exactly the same.

        Furthermore, the Netflix service does NOT work any differently. You still get movies in your queue mailed out and Netflix Instant works as it should. Much ado about nothing, at least from this perspective.

        • GinsuVictim

          Actually, Netflix Instant has had their instant queue system busted for about two months now.

          • Not for me. In 2011, I’ve used it on the PS3, Xbox 360, the Wii and my computer.

            It works every time I access it.

          • GinsuVictim

            Since I can’t reply to the message below, check out hackingnetflix.com, where many users have reported their instant queue being constantly shuffled on them. When I add to queue, it’s always random now as to where it ends up. I’m not alone. Some people spend hours organizing their list, only to have it randomized multiple times a day. I use Netflix on a PC, Wii, 360, Roku, and 2 iPods.

        • MRichards

          My complaint is not because I am “resistant to change” it is because the new page design and scrolling feature are literally making me ill. The scrolling is causing my eyes to rapidly and involuntarily move from side to side. It is causing eye strain, headache and nausea. I can’t even complain about the stuff that everyone else is complaining about because I can’t stay on the page long enough to check out any of the other changes.

          • GinsuVictim

            You are not alone. I’ve read MANY complaints about motion sickness due to the new layout.

          • wolfie

            Same here, i have to stay away from any of the scrolling pages, gives me a headache. I’m not resistant to change, if the change was an improvement. However the new layout is making people ill, and if that’s not enough the scrolling is way to slow and you now have to hover over each title to see any star ratings and information, and even then it won’t display what language the movie is in until you click the movie title…. it’s just a big mess

    • Mike

      Resistant to change is one thing. Removing useful functions and making information harder to find is something entirely different. Why should I have to search to find a movie title? Why should I have to hover to see if it is something Netflix believes I will enjoy, especially considering that rating system is the backbone of their operation? Why should it be more difficult for me to do the same things I could before(i.e. rating a movie, moving it to my queue)? Why should I, as a long time customer, have to work harder?

      Netflix’s service is not about delivering movies to your home (streaming or DVD). It is about them being able to aid you in making a selection by providing you with information and recommendations AND delivering it to your home.

      You are a jackass.

  13. ken

    It is horrible, I can barely find anything other than the 8 titles being pushed on you. This takes netflix from a “must have” to a “thinking about canceling it”

      • Jim

        You’re being a big tool, Chris. Happy?

        • Because I can use the new Netflix without running to the Internet and complaining about it? OK, then I guess I’m a tool.

          • Avidan2006

            I can use the new Netflix interface as well. A child can use it, because it was made for a child. That has to be the answer. It’s for a non-discriminating child who is willing to watch whatever it’s fed on the recommended page. Talk to any competent web designer. The layout is atrocious and removes most of the functionality.

      • Mike

        NOT TRYING HARD ENOUGH?!! God, you’re a jackass.

        I should not have to try hard to use a service I paid for. Especially when it was easier than before.

        Would you be happy if your local box store removed all the prices on the shelves? You could find the price by asking and having the store look it up, but why should you?

        • What, exactly, are you looking for? Netflix to suggest every movie you want to see ever? I’m sorry if you can’t navigate around the new interface, but considering the ease we had around here — to a man — it makes me think you’re just complaining because it’s something different.

  14. J.C.

    Hate it, the layout looks like the system broke and is waiting to be fixed. I’m cancelling.

  15. dhfdfh

    IT’S JUST BAD. PLAIN CRAP.

  16. shawn

    i dont mind change but this one is one that i dont like.tried to use it several times and just dont like it.it bothers my eyes and i found a lot of movies i never heard of by using the old features.netflix has no real competition right now but i think it is on the horizon with redbox going to start using instant stream and they are in talks with amazon to merge to go after netflix.and redbox is already starting to start to do video game rental(netflix should remember that with the help of gamefly they knocked off video store competition and netflix contemplated renting video games) so netflix should be looking at improving the product they offer instead of these meaningless updates that are just what a company does when it gets big does to save money.

    • They have been greatly expanding their catalog of streaming content, and are even getting into exlcusive content with the launch of the Kevin Spacey show House of Cards.

      • shawn

        i dont have to much of a problem with what they have to offer to stream.yes it could be better and i know they are doing a lot to get new stuff.with the new layout not as user friendly as it was for people who use it a lot and like to find movies they never heard of.if a redbox and amazon merger happens(those two might look more appealing to the film and tv companies cause amazon offers you to purchase the movies.also with redbox getting into video games also and if they start mail ordering those also it will be big) then netflix might want to reconsider where it spends it money on useless changes like this and by giving the competition more ammo to overtake them by reading all the things people dont like.netflix started off small against big video store chains and those places ignored the small majority who started leaving to find a better service and look where those stores are now so netflix should remember the way they got to where they are now.

  17. Kale 32

    Wow, they’ve changed the WI section at the website to match the new PS3 interface. And PS3 users greeted the arrival of the new UI last month about as well the online posters have over the website redesign..There has been an overwhelming negative response to the PS3 change-going back to February when it was first introduced. Please know that those who are not happy are not people afraid or resistant to change. It’s just that the changes that have been made DO NOT IMPROVE on what was there before. They in fact, make the Netflix experience worse.
    I support any change that actually makes using NF better, easier, or faster. The new PS3 UI does none of those. It has reduced functionality, made it more difficult to navigate your queue, and restricts exploring for new content not already selected. If you scroll too fast, the app will freeze up, forcing a reboot of the console. This new design for the website is also restrictive, and just isn’t an improvement over the original-which was by no means perfect, but this redesign makes it seem lightyears better than it ever was before

    • Jason

      I didn’t experience a new UI on my PS3 until today. I had no problem with the previous interface, now it’s about as frustrating to use as Netflix on the Wii. I can’t view dramas, thrillers, documentaries, etc., by subcategory. At least on the new website you can click a category, and it takes you to some static pages with the movies arranged in a grid. On my PS3, I used to be able to see 10 movies in my queue at a time, five columns and up to a hundred rows. I could tell visually where in my queue a particular movie was. Now, you can only view five movies at a time, all lined up in a single row that can be HUNDREDS of titles long.

  18. Kristen

    What I can’t believe is that no one is talking about the fact that if your window is not to the correct length, because they docked navigation bar at the top, you can’t scroll sideways to see the search box. That’s mistake number one! When you dock the navigation bar always make sure it goes side to side. I like it docked at the top, but seriously. I should never have to resize my browser just so I can get to the search box. I also don’t want to hover to see the ratings that Netflix thinks I would give a movie. I want to see it at a glance. To me as well, this is definitely a step backwards. Not forwards.

  19. Yeah, while the design is done well the ui and ux needs some help. Never been big on NetFlix sadly due to the poor selection.

  20. Jeff

    I just wanted to add to the list of people who don’t like the redesign. I feel like they are trying to take away the ability to personalize the site and user experience by removing the star ratings and leaving only one recently watched title on the front page. I mean what if you have more than one person watching? It makes me so sad because I loved netflix and now it’s ruined.

  21. Ari Bilow

    Sort by rating. Bring it back or I cancel.

  22. Susan

    The new Netflix interface SUCKS big-time. I liked being able to sort movies by their Star rating to find shows of acceptable quality. Now I’d have to scroll through 42 pages of icons, hovering over each one to spot ones with 3 stars or better ratings. That is totally unacceptable. I have canceled my subscription until the sort functionality is restored.

  23. Zannah Becker

    I experience actual physical nausea in my stomach from the scrolling feature that they have added. Many others have complained about the same feeling as well as eye pain. Why would I be expected to “get used to it” when I pay for a service that is supposed to be a convenience to me? Convenience does not include physical illness and discomfort.
    Am I paying for streaming films on demand or a new prescription drug with countless side effects?
    The ease of access of the interface is overall poor in design.
    It would seem that Mr. Swase feels that the opinions and needs of his paying customers be damned in favor of his new and wonderful interface that supposedly tested so well.
    While Netflix may seem to be crushing the competition they seem to also be suffering from getting too big too fast. They have yet to fulfill their promise of more new films streaming on demand. Just because you can get 10,000 “B” grade movies with a one star rating does not a superior provider make.
    If Netflix chooses to continue its condescending manner of addressing and dealing with its customers they may find themselves short a few thousand subscribers this month.

  24. Tim

    This is horrible. There is no longer a way to sort by year released, alpha, or rating. What the heck is the default sort?

  25. Josh S.

    I think it sucks. It is tedious with a mouse, sluggish, and too freaking big. It looks like some old person turned down the resolution on my monitor “to make it bigger” but just for Netflix. Plus, it feels like certain material is being shoved down my throat, while other stuff I might be interested in is hidden.

    At least give us the option to turn it off, darn it.

  26. rick rickard

    I HATE IT. NO STARS. NO SORT. RATED ON A SCALE OF 1 TO T5 STARS. THIS NETFLIX REDESIGN SHOULD GET A 0.

  27. Michele

    The redesign is definitely harder to use. It’s slower and harder to scroll through — sometimes I can’t get it to scroll sideways at all (not able to figure out why not). While the display of individual “boxes” is larger, it’s not as efficient because it displays fewer titles. I hope they go back to something like the old display.

    • Thanks for the plugin link – works almost perfectly.

  28. ZCH

    I hope they change the new design soon.

    I used to find the ratings incredibly helpful in determining programs to watch. Now, in order to see the ratings, you have to mouse over every. single. item. in order to know any information about a title. It’s just like I took a trip to Hollywood Video, where all you see is the cover image of a movie, and you have to flip over the case to find anything about it. That would be a step backwards in my opinion. Two thumbs down!

    The auto-scroll function is slow. Make it a manual scroll again.

    Titles and ratings visible please! Also, does the mouse over have to be so slow? Must we wait so long before the description window comes up? Why can’t it just be there as soon as you move the mouse over the program?

    I’m seriously thinking of canceling my subscription if they don’t fix this soon. It has become too difficult to find programming that I find interesting.

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