Netflix Launches Streaming-Only In U.S.

Netflix raising prices on DVDs

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Netflix said today it is introducing a $7.99 streaming-only subscription plan in the United States, the first time it is offering a full streaming-only  option in the U.S.

"We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet," said Reed Hastings, Netflix co-founder and CEO.  

"Today’s action reflects the tremendous customer value we’ve injected into streaming from Netflix, our initial success with a pure streaming service in Canada for $7.99 a month and what our U.S. members tell us they want."




Netflix also said it is increasing its prices on its 1 DVD out at a time and 2 DVDs out at a time by $1 a month. Prices of subscription plans allowing for more DVDs out at a time will also increase. Price changes take effect now for new members and in January for existing members.

Netflix it has not introduced a new plan for DVDs by mail because more members are already watching streamed instantly over the Internet than on DVDs. The company say it expects that trend to continue.


Netflix Launches Streaming-Only In U.S.
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